13 February 2009


I was honored to be invited for the exclusive SK-II Whitening Solution Launch at Tangs Orchard Plaza today.
SK-II is the first company in Singapore to launch the Smart Whitening Solutions this Spring. As research have shown, Asian ladies love to have fair, translucent, bright and glowing clear skin.
SK-II Smart Whitening Source Derm-Revival Program Whitening Mask now comes with a ‘Smart Chip’ that works with the mask to deliver an equivalent of 7 drops of the highly popular Whitening Essence to sense and lighten the most stubborn spots faster. It effectively targets tone and spot tissues by sensing skin’s environment and responding to individual skin needs. The result ? Virtually spotless and instantly brighter skin !
What is so unique about SK-II ?
The fascinating story behind SK-II began at a sake brewery in Japan, where scientists noticed the elderly workers had wrinkled faces, but extraordinarily soft and youthful hands. These hands were in constant contact with the sake fermentation process. It took years of research for scientists to isolate the miracle ingredient Pitera®, a naturally-occurring liquid from the yeast fermentation process
Pitera®; is the unique ingredient found only in SK-II products. Pitera®; is able to blend into the skin easily and scientifically proven that SK-II Pitera®; has 7 beneficial effects on skin and works effectively to maintain skin's natural renewal cycle.
Find out more about Pitera®;.
Since then, SK-II with Pitera® has become the beauty regimen of many celebrities and beautiful women around Asia and the world. Today, these women have the pleasure of a luxury which the elderly Japanese women unwittingly enjoyed.
Having enjoy such a huge success around the world, SK-II has developed a line-up of Smart Whitening solutions for its signature Whitening Source DermDefinition line to effectively target tone and spot issues by sensing the skin’s environment and responding to individual skin needs. This complements with SK-II Most Awarded Whitening Essence, the Whitening Source DermDefinition.
SK-II begins a new revolution in Smart Whitening Solutions
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The new SK-II Smart Solution consists of
~ Whitening source Derm- Revival Program Whitening Mask with ‘Smart Chip’ for removal of stubborn spots
~ Whitening Source Dermdefinition UV Lotion(SPF50)PA+++ to prevent and brighten skin tone
~ Whitening Source Transform Foundation providing perfect finish touch with extended whitening protection
~ Advanced Whitening Source Pancake EX providing natural coverage of spots/pores for flawless skin.
To kick start the launch, there was a SK-II fashion show showcasing the latest SK-II Smart Whitening range and also specially designed bag and umbrella by SK-II spokesperson, celebrity model and faithful user, QiQi.
Jamie Yeo was the compere for the event. I met Andy Lee the makeup artist and we exchanged our excitement on the new SK-II Smart Whitening Range. The event was attended by Magazines editors, beauty writers and journalists.
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After the fashion show, SK-II professional trainer ,Cheong demonstrated to us the wonder of SKII Smart Whitening Solutions. Firstly, she cleanses the model’s skin using SKII cleansing oil, whitening source Clear lotion, Sk-II Best Seller – SK-II facial treatment essence affectionately known as Miracle water . Next she applied the multi-award winning SK-II Whitening Source DermDefinition.
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Next, Cheong placed the film pieces from Whitening Source Derm-Revival Program on the areas of spot concerns. Each disc of the smart melting film, which dissolves in only 15 minutes, contains as much Vitamin B3 as 7 pearl-sized drops of the Whitening Source DermDefinition. After 15 minutes, the Whitening film round spot has gradually disappeared as our skin absorbs the essence. The model looked instantly fairer !
Then she applied SK-II latest whitening derma mask on her. The mask contains DMT Blocker – an advanced complex containing Vitamin C derivative, Pitera® and Niacin amide; Inositol, a skin conditioning agent; and yeast amino peptide – key to encouraging the release of excess pigmentation from the skin to restore the skin’s crystal clarity.
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As the mask could only be removed in 15 minutes, Cheong demonstrated how effective the Derm- Revival Program is.
Cheong cut a apple into half. She then placed a SKII whitening patch on one side and left the other side untouched, This is akin to our face. Within minutes, the right side side with SK-II microfilm patch remains clear and translucent and the untreated apple had turned brown ! Imagine how our face will look if we left spots untreated.
Close up on the apples after 15 minutes
After removing the mask, she apply SK-II Whitening Source Derma-Renewal Essence, Derm Brightener and Dermdefinition UV Lotion and Transform Foundation on the model.
Special SK-II Free Gift Set with purchases.
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Its been sometime since i met Jaime. The last time was when i left for work in London. Jaime was gushing about her excitement in covering Premiership team for STAR Sports' Soccer Cities in UK from May and how long our shopping lists would be.
Thank you SK-II for an enriching evening and the wonderful door gift.


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