28 December 2023

Balabala kidswear China No. 1 children fashion brand opens first store in Singapore

China's best selling fashion apparel brand for children, Balabala, officially launched it's first store in Singapore, at CapitaLand's Plaza Singapura, retailing fashionable trendy quality and functional designs from apparel, fashion accessories, footwear and homeware for babies to youth, boys and girls, to express their individuality and personality.

The 1,000 square feet store is designed in Balabala sunshine yellow theme, showcasing the Spring Summer 2024 Balabala premium collection, Disney collaborations, Holiday season collection and Lunar New Year festive designs.

Renowned for its innovative fashion collaborations and  collections, Balabala held it's Be With You Winter 2021 fashion show at the iconic Great Wall of China where  designer Jason Wu (former Artistic Director for Hugo Boss) and new generation trendy designer Chen Peng showcased their designs with high-tech materials for Balabala children fashion merchandise. 

Upcoming Balabala designer collaborations include Christine Phung (former Dior and Chloe creative director) and independent designer Veeco Zhao.

Winterwear is one of Balabala strongest fashion merchandise, where over 50 million pieces of children’s down coats alone are sold.

In celebration of Balabala 20th Anniversary in 2021, the Balabala X Kris Van Assche was launched where the former Creative Director of Berluti and Dior Homme designed an exclusive collection for sale at Balabala flagship stores, Tmall and 20 premium shops.

For Summer 2023,  the Balabala X Bonton french brand featured a line of technical outerwear that combines  innovations like jade fibers to provide breathability and temperature regulation.

Balabala is the No. 1 children fashion brand in China and Asia, the top 5 brand by market share and is listed on Shenzhen Stock Exchange in 2011, operating across 14 countries with over 4,800 stores in China, Hong Kong, Macau, Middle East, Qatar, Dubai, Thailand, Vietnam, Cambodia, Laos, Nepal, providing trendy fashion apparel designs in its Premium Collection, Young Collection, Lab Collection, Holiday collection and designer collaborations for newborns, toddlers, kids and youth.

To celebrate the opening of Balabala’s inaugural store in Singapore, shoppers will enjoy promotions like :-

• Receive a tote bag with any purchase and upon registering as a member

• 10% off one piece and 20% off two or more pieces regular-priced footwear and apparel

• S$10 discount upon net purchase of S$100, and S$30 discount upon net purchase of S$200

• Spend S$59 to get a free plush toy, S$139 to have a free bouncy ball, S$239 to receive free tennis racket set toy; while stocks last

Balabala Singapore store is located at 68, Orchard Road, #04-15/16, Plaza Singapura, Singapore 238839, right next to Dhoby Gaut MRT station. Visit Balabala Singapore online shop for the full range of products available and enjoy complimentary delivery with minimum purchase of $79 .

07 December 2023

FILA Collection X The Tanglin Club Christmas 2023 Tennis Tournament

FILA, the iconic Italian sportswear brand founded in 1911, launched the FILA Court Luxe collection, FILA FUSION x TEAM WANG Design - Movement from the East by Jackson Wang and FILA White Line Heritage X Victoria & Albert Museum United Kingdom - Fantastic Journey with Chinese celebrities Yang Mi as brand ambassador and Zhang Yixing fronting the campaign this 2023/2024 season.

This December marks the inaugural partnership for the first ever FILA sponsored Christmas Tennis Tournament at the Tanglin Club, which was founded in 1865 as a significant milestone with the prestigious club, showcasing their illustrious heritage, timeless elegance and sporting legacy.

The front lobby of the Tanglin Club Sports Centre showcased the Tennis philosophy, history, influence and partnership of popular tennis world championship players like Karolina Pliskova, Bjorn Borg,  John Isner and Ashleigh Barty in FILA apparel and accessories. 

The FILA immersive experience with a FILA locker room photowall and curated collection of FILA althletic fashion apparel sportswear, bags, accessories and sports shoes, complete with FILA benches and banners were installed at the 3 storey Tanglin Club Sports Complex on competition day where tennis fanatics were dressed in trendy FILA tennis sportswear and shoes.

A children’s Tennis clinic session, followed by women's and men's matches held at indoor courts and outdoor courts concluded with a best-dressed competition and dinner celebration party on 2 December.

The FILA Court Luxe features green, white and navy blue theme designs and argyle print for a fashionable flair on the court.

Jackson Wang X FILA FUSION with TEAM WANG Design - Movement from the East is inspired by parkour and other sports, the highly anticipated debut of the capsule「DONG」fuses FUSION's hero piece, the new functional yet fashionable apparel with Jackson Wang's sport interests. It was officially launched at FILA FUSION Bugis Junction and FILA Jewel on 5 December 2023, 12pm and the collection is priced from SGD 178 to 288

FILA White Line Heritage X V&A - Fantastic Journey Collection draws inspiration from the nineteenth century British artist William de Morgan creations of ceramic tiles and pottery artworks. The arts-centered collection is fronted by Yang Mi and is priced from SGD 178 to 288.

FILA sportswear apparel and footwear for lifestyle, fitness, tennis and golf for men, women and kids including FILA Court Luxe collection, FILA FUSION x TEAM WANG Design - Movement from the East by Jackson Wang, FILA White Line Heritage X Victoria & Albert Museum, FILA Fusion, FILA Athletics, FILA Golf, FILA Kids are available at FILA Singapore stores, FILA FUSION shops and FILA SG online store.


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