FENDI Singapore celebrated the global launch of six Limited Re-Edition Baguette Bags - Gialla, Tucano, Paglia, Specchietti, Zucca and Jeans - handpicked by Silvia Venturini Fendi, the Baguette Book and a private preview of FENDI Fall Winter 2012/2013 Collection of men’s and Pre-Fall women’s ready-to-wear, leather goods, fur and accessories showcase at the grand opening of the new FENDI South East Asia flagship boutique in Ngee Ann City, Singapore.
The Italian luxury fashion House of FENDI is one of the world’s most renowned brands with the iconic baguette bags, Peekaboo Satchel to Silvana handbags and B Fab perorated leather bags, quality designs and stunning luxuriously glamourous fur collections.
The Fendi Baguette Podium at FENDI Singapore Flagship Store grand opening showcased 20 of the most iconic Baguette designs.
The fabulous new FENDI Limited Re-Edition Baguette Bags - Gialla, Tucano, Paglia, Specchietti, Zucca and Jeans were spotted at the FENDI Baguette Podium.
Designed by Silvia Venturini FENDI in 1997, the highly popular and iconic FENDI ‘IT’ Baguette have evolved to more than 1,000 versions with the signature double F logo metal clasp.
The iconic FENDI BAGUETTE BAGS are delicately designed in mink fur, python leather, calf leather, pony hair, sequins, beads, crystals, precious stones, feathers, weaved leather, cashmere, wool, silk, knitted yarn, denim, tie-dye, woven, tulle, tassels with an array of colours from muted to metallic and jewelled tones to vibrant colours.
Fast forward to 2012, the FENDI Baguette celebrates its 15th anniversary with a six re-editions of iconic Baguette designs and a beautiful glossy Baguette Book.
FENDI BAGUETTE Limited Re Editions by Silvia Venturini FENDI and her inspiration behind each Baguette.
FENDI BAGUETTE GIALLA - “While standing at the window of my house on the island of Ponza, I admired the golden reflections of the sun on the beach at Chiaia di Luna and the waves gently moved by the breeze.”
FENDI BAGUETTE TUCANO – “With this bag I wanted to carry with me always the colors and sounds of Rio De Janeiro.”
FENDI BAGUETTE PAGLIA – ‘Romantic, always the same and yet so different, so that women all over the world have fallen in love”
FENDI BAGUETTE SPECCHIETTI - “Often we would work at the house of my mother, Anna Fendi, especially in the winter garden. Here, between the kenzia palms and the orchids, there were baroque mirrors.”
FENDI BAGUETTE ZUCCA - “The magic of a glimpse inside a kaleidoscope. A dazzling, origami-inspired arrangement of seed pearls beneath which mysteriously you may make out the Zucca fabric.”
FENDI BAGUETTE JEANS -“I was in the garden playing with my children when Leonetta (my youngest daughter) started picking daisies and arranging them on my jeans.”
The FENDI BAGUETTE BOOK features 250 full colour photos of Baguettes, seen discreetly tucked under the arms of the most iconic women and celebrities like Madonna, Sarah Jessica Parker, Sharon Stone, Catherine Zeta Jones, Giovanna Battaglia, Liz Hurley, Jade jagger, Rihanna, Queen Rania ofJordan, Kelly Preston to name a few.
The baguette designs ranges from chic and understated to elaborate with luxurious materials like precious stones, fur, hand embroidery, sequins, beading, leather, and even crocodile skin including wild, limited-edition works of art designed by artists such as Damien Hirst, Richard Prince, and Jeff Koons, and also fairy tale themed to artistic and fun designs.
FENDI 10th Anniversary BAGUETTE, seen at FENDI Runway show at The Great Wall of China in the delicate embroidery scenic design with eye catching red silk tassels, signature shiny gold double F logo clasp and beaded fringe.
Beyond the stunning FENDI façade in amber glass conceptualised by renowned architect Peter Marino, the 200 sqm cutting-edge designed FENDI boutique is the epitome of modern Roman luxury, inspired by the heritage and concept of Palazzo FENDI in Rome and the signature gold and yellow FENDI trademark.
The essence of the FENDI brand - Duality is represented architecturally by a landscape of contrasting shapes, materials, and movements, the juxtaposition of light and dark, baroque and modern, curved and linear, textured and smooth portraying the sensuality and elegance of chic boudoirs.
The FENDI Singapore Flagship Grand Opening was a star studded soiree with celebrities Fann Wong, Christopher Lee, Joanne Peh, Bobby Tonelli, Sheila Sim, Marion Caunter, SM Nasarudin, Jessica Liu, Olivia Ong, Chompoo Araya A. Hargate, Mizz Nina & Deanna Yusoff, Charmaine Harn dressed in FENDI 2012 Pre-fall collection.
FANN WONG dressed in FENDI Pre-Fall Winter 2012 /2013 Collection –luxurious FENDI Fur coat and black, white and orange red sequins geometric shaped dress, FENDI leather accessories, nude ribbon wedges and arm candy FENDI Baguette Gialla Limited Re-Edition. CHRISTOPHER LEE in FENDI Fall Winter 2012/ 2013 MEN shirt, blue tie, black blazer suit.
JOANNE PEH dressed in FENDI Pre-Fall Winter 2012 /2013 Fur coat with black and sand contrast, black knitted top and patent leather pleated hem shorts, FENDI chunky bracelets, mesh silver shoes and arm candy FENDI Baguette Tucano Limited Re-Edition with BOBBY TONELLI in FENDI Fall Winter 2012/ 2013 blue shirt and grey textured twill blazer suit.
SHEILA SIM with FENDI Specchietti Baguette Limited Re-Edition and dressed in FENDI Pre-Fall Winter 2012 /2013 Collection bobcat pattern black and white glamourous luxurious dress with medieval inspired outer shoulder pads, styled with maroon brown two toned ankle boots.
OLIVIA ONG wore FENDI Pre-Fall Winter 2012 /2013 Collection dress in black, white and orange red sequins in geometric shaped with cap sleeve and her FENDI Baguette Paglia Limited Re-Edition.
Actress Chompoo Araya A. Hargatewore with FENDI Baguette ZUCCA Limited Re-Edition and wore FENDI Fall Winter 2012 /2013 Pre-Fall Collection black, sequins and fur dress, seen at FENDI Baguette Podium
Singapore Supermodel CHARMAINE HARN with FENDI Baguette in pony hair and dressed in FENDI Pre-Fall Winter 2012 /2013 Collection fur collar, dress and ankle heels.
FENDI for Malaysia TV host Marion Caunter, Singer Mizz Nina & Actress Deanna Yusoff from The Movie Anna and The King and her arm candy FENDI JEANS BAGUETTE at the new FENDI Flagship Store.
MediaCorp Actress Jessica Liu, Singapore Supermodel Sheila Sim and Singer Olivia Ong with their FENDI Baguette bags.
Model and Host DENISE KELLER in FENDI, posing by the FENDI BAGUETTE BAG BAR at Singapore Flagship Store
This season, the all new FENDI Singapore flagship store is stocked with FENDI Fall Winter 2012/2013 Collection of Men’s and Pre-Fall women’s ready-to-wear, leather goods, fur and accessories.
Contrasting to the dominating Roman travertine décor in a warm tone of ochre are the black lava stone of the floor, with white marble shelves and lacquered negative-positive surfaces.
Exemplifying the luxury and sensuality of FENDI, traditional Roman Travertine stone is made modern, cut into curvy slabs and hung giving it the appearance of a floating valance that curves and flows from room to room.
Sheila Sim with FENDI Specchietti Baguette Limited Re-Edition and Beaute Runway with FENDI FOREVER Zucchino Hazelnut Boston Bag at FENDI SINGAPORE Flagship Store Grand Opening.
The stunning FENDI BAGUETTE TUCANO with the gorgeous beaded design of blue, black and white contrast, with double F clasp on python leather bag strap.
Grand fashion finale showcase of FENDI Pre-Fall Winter 2012/2013 Women’s ready-to-wear and accessories collection and FENDI Fall Winter 2012/ 2013 Men’s fashion.
FENDI Limited Re-Edition Baguettes, the Baguette Book and FENDI Pre-Fall Winter 2012/2013 Collection of Women’s fashion ready-to-wear, fur coats, handbag, leather goods, shoes and accessories are available at the new FENDI Singapore, South East Asia flagship boutique in Ngee Ann City, 391 Orchard Road, #01-30/31/32, Singapore 238872, Telephone +65 6887 5981