28 December 2023

Balabala kidswear China No. 1 children fashion brand opens first store in Singapore

China's best selling fashion apparel brand for children, Balabala, officially launched it's first store in Singapore, at CapitaLand's Plaza Singapura, retailing fashionable trendy quality and functional designs from apparel, fashion accessories, footwear and homeware for babies to youth, boys and girls, to express their individuality and personality.

The 1,000 square feet store is designed in Balabala sunshine yellow theme, showcasing the Spring Summer 2024 Balabala premium collection, Disney collaborations, Holiday season collection and Lunar New Year festive designs.

Renowned for its innovative fashion collaborations and  collections, Balabala held it's Be With You Winter 2021 fashion show at the iconic Great Wall of China where  designer Jason Wu (former Artistic Director for Hugo Boss) and new generation trendy designer Chen Peng showcased their designs with high-tech materials for Balabala children fashion merchandise. 

Upcoming Balabala designer collaborations include Christine Phung (former Dior and Chloe creative director) and independent designer Veeco Zhao.

Winterwear is one of Balabala strongest fashion merchandise, where over 50 million pieces of children’s down coats alone are sold.

In celebration of Balabala 20th Anniversary in 2021, the Balabala X Kris Van Assche was launched where the former Creative Director of Berluti and Dior Homme designed an exclusive collection for sale at Balabala flagship stores, Tmall and 20 premium shops.

For Summer 2023,  the Balabala X Bonton french brand featured a line of technical outerwear that combines  innovations like jade fibers to provide breathability and temperature regulation.

Balabala is the No. 1 children fashion brand in China and Asia, the top 5 brand by market share and is listed on Shenzhen Stock Exchange in 2011, operating across 14 countries with over 4,800 stores in China, Hong Kong, Macau, Middle East, Qatar, Dubai, Thailand, Vietnam, Cambodia, Laos, Nepal, providing trendy fashion apparel designs in its Premium Collection, Young Collection, Lab Collection, Holiday collection and designer collaborations for newborns, toddlers, kids and youth.

To celebrate the opening of Balabala’s inaugural store in Singapore, shoppers will enjoy promotions like :-

• Receive a tote bag with any purchase and upon registering as a member

• 10% off one piece and 20% off two or more pieces regular-priced footwear and apparel

• S$10 discount upon net purchase of S$100, and S$30 discount upon net purchase of S$200

• Spend S$59 to get a free plush toy, S$139 to have a free bouncy ball, S$239 to receive free tennis racket set toy; while stocks last

Balabala Singapore store is located at 68, Orchard Road, #04-15/16, Plaza Singapura, Singapore 238839, right next to Dhoby Gaut MRT station. Visit Balabala Singapore online shop for the full range of products available and enjoy complimentary delivery with minimum purchase of $79 .


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