20 August 2012


H&M Fall Winter 2012 / 2013 collection campaign stars Lana Del Rey singing Blue Velvet in a full-length music film shot by director Johan Renck and the print campaign photographed by Inez van Lamsweerde and Vinoodh Matadin.

H&M Fall Winter 2012 2013 collection Lana Del Rey singer Blue Velvet Video Games album Born to Die  full-length muisc film director Johan Renck print campaign photograph Inez van Lamsweerde Vinoodh Matadin Joel Kinnaman

Singer Lana Del Rey who shot to fame with her single “Video Games” taken from the multimillion selling album “Born to Die” will be the face and voice of H&M this season.

Lana Del Rey H&M Fall Winter 2012 2013 singer H&M pink angora blend sweater, a tweed biker jacket and a tweed figure-hugging faux leather trimmed dress printed leggings Blue Velvet Video Games Born to die

Lana Del Rey wears H&M pink angora blend sweater, tweed biker jacket,  tweed figure-hugging faux leather trimmed dress with printed leggings for H&M Fall 2012 print campaign and H&M Winter 2013 second print campaign and also in-store will be release at a later date.

For H&M Autumn Winter 2012 / 2013 Menswear Collection, actor Joel Kinnaman of “RoboCop” and US remake of “The Killing” will be the face  for the campaign, filmed by famed video director Jonas Åkerlund.

Joel Kinnaman H&M autumn winter 2012 2013 collection classic jacket slim overcoat in navy grey single-breasted suit white smart shirt skinny tie polo tee shirt sweater denim corduroy shorts PRINT STORE FLIM TV CAMPAIGN Lana Del Rey

Joel Kinnaman wears H&M’s autumn collection - grey single-breasted suit with white shirt and tie, autumn classic slim overcoat in navy, green varsity jacket layered over a navy crewneck and denim shirt with corduroy jeans.

H&M Autumn Winter 2012 2013 Menswear actor Joel Kinnaman classic slim overcoat coat tweed jacket navy grey single-breasted suit green varsity sweater jumper cashmere layered navy crewneck denim shirt polo tee jeans pants RoboCop

“H&M makes it easy for a guy to look great every single day and create a personal style. Their men’s collection always gives me a choice of how I want to dress, whether it be sharp in a suit and polo-neck, or more relaxed in jeans and a tweed jacket. That’s why I’m so happy to be the face of H&M this season”, says Joel Kinnaman.

 hm.com will premiere Lana Del Rey singing “Blue Velvet” in the music video  from September 19 and Joel Kinnaman  film video from October 5th, with edited versions for TV campaign.

Lana Del Rey H&M Fall Winter 2012 2013  jacket angora coat white shirt skirt platform stacked heels shoes ankle buckle boots earrings accessories clutch bags belts  tweed biker jacket faux leather trimmed burgundy flora dress

H&M Fall Winter 2012 / 2013 collection for Women, Men and Kids consists of tweed coats, leather jackets, dresses, cardigans, angora sweaters, smart white shirts, single-breasted suit, overcoat, jumpers, corduroy trousers, skirts, printed leggings, shoes  and accessories will be available at H&M stores from September 2012, including H&M Singapore located at Orchard Building, H&M USA, around 100 stores H&M worldwide and selected countries on-line. For more information, do visit www.hm.com and H&M FaceBook for more updates.


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