H&M Fall Winter 2012 / 2013 collection campaign stars Lana Del Rey singing Blue Velvet in a full-length music film shot by director Johan Renck and the print campaign photographed by Inez van Lamsweerde and Vinoodh Matadin.
Singer Lana Del Rey who shot to fame with her single “Video Games” taken from the multimillion selling album “Born to Die” will be the face and voice of H&M this season.
Lana Del Rey wears H&M pink angora blend sweater, tweed biker jacket, tweed figure-hugging faux leather trimmed dress with printed leggings for H&M Fall 2012 print campaign and H&M Winter 2013 second print campaign and also in-store will be release at a later date.
For H&M Autumn Winter 2012 / 2013 Menswear Collection, actor Joel Kinnaman of “RoboCop” and US remake of “The Killing” will be the face for the campaign, filmed by famed video director Jonas Åkerlund.
Joel Kinnaman wears H&M’s autumn collection - grey single-breasted suit with white shirt and tie, autumn classic slim overcoat in navy, green varsity jacket layered over a navy crewneck and denim shirt with corduroy jeans.
“H&M makes it easy for a guy to look great every single day and create a personal style. Their men’s collection always gives me a choice of how I want to dress, whether it be sharp in a suit and polo-neck, or more relaxed in jeans and a tweed jacket. That’s why I’m so happy to be the face of H&M this season”, says Joel Kinnaman.
hm.com will premiere Lana Del Rey singing “Blue Velvet” in the music video from September 19 and Joel Kinnaman film video from October 5th, with edited versions for TV campaign.
H&M Fall Winter 2012 / 2013 collection for Women, Men and Kids consists of tweed coats, leather jackets, dresses, cardigans, angora sweaters, smart white shirts, single-breasted suit, overcoat, jumpers, corduroy trousers, skirts, printed leggings, shoes and accessories will be available at H&M stores from September 2012, including H&M Singapore located at Orchard Building, H&M USA, around 100 stores H&M worldwide and selected countries on-line. For more information, do visit www.hm.com and H&M FaceBook for more updates.