28 October 2011

URBAN DECAY BOOK OF SHADOWS IV - SEPHORA SINGAPORE HOLIDAY COLLECTION 2011 AT ION ORCHARD


Urban Decay Book of Shadows 4 (IV) from Holiday 2011 Collection features 16 gorgeous eye shadows, 24/7 Waterproof Liquid Eyeliner, Eyeshadow Primer Potion and Supercurl Curling Mascara (both travel-size) together with a portable speaker, USB/audio jack cables and QR codes for you to scan with your camera phone web browser and learn to recreate your preferred look with the how-to videos that reveal Urban Decay's five newest looks in the gorgeous butterflies mirrored compact book.

Urban Decay Book of Shadows 4 IV

The cover of Urban Decay Book of Shadows IV

Urban Decay Book of Shadows  IV

Lift up to unveil compact mirror and the beautiful mini aviary of butterflies

Urban Decay Book of Shadows ButterflyUrban Decay Book of Shadows IV butterfly design


Eric Jimenez, Worldwide Retail Director and Global Makeup Artist from Urban Decay was flown in especially for the exclusive One Day PreLaunch at Sephora ION  on 1st October from 3pm to 5pm.  Eric also shared how to create different looks with Urban Decay Book of Shadows IV at Sephora. The official launch will be in end October.

Urban Decay Book of Shadows IV

Urban Decay Book of Shadows IV with 16 eye shadows (10 new shades), 24/7 Waterproof Liquid Eyeliner, Eyeshadow Primer Potion and Supercurl Curling Mascara (both travel-size) together with a portable speaker, USB/audio jack cables and QR codes.
  • Blue Bus (periwinkle blue sheen)
  • Gunmetal (gunmetal gray with silver glitter)
  • Cobra (smoky green with gold shimmer)
  • Baked (rich golden bronze shimmer)
  • Bender (moss green sheen),
  • Gravity (violet with silver glitter)
  • Lost (neutral brown shimmer),
  • Hijack (metallic muted teal)
  • Midnight Cowgirl (golden beige with gold glitter)
  • Sin (light shimmering champagne)
  • Midnight Rodeo (beige shimmer with silver glitter)
  • Crystal (pale icy blue shimmer), Bust (taupe sheen)
  • Missionary (light taupe sheen), Skimp (ivory peach sheen)
  • Zephyr (pearly cream sheen)
Urban Decay Book of Shadows 4 IV Blue Bus, Gunmetal, Cobra, Baked, Bender, Gravity, Lost, Hijack, Midnight Cowgirl, Sin, Midnight Rodeo, Crystal, Bust, Missionary, Skimp, Zephyr 237 waterproof liquid eyeliner macara


The Book of Shadows IV display features a two-way cradle so your smart phone can play video in either a vertical or horizontal position with the speaker plug in.


Urban Decay Book of Shadows 4 primer potion, liquid eye liner, msscara,  Blue Bus, Gunmetal, Cobra, Baked, Bender, Gravity, Lost, Hijack, Midnight Cowgirl, Sin, Midnight Rodeo, Crystal, Bust, Missionary, Skimp, Zephyr

My Urban Decay Book of Shadows IV (S$95) and Eyeshadow Primer Potion (S$33) in Original purchase from Sephora ION Orchard.

Pocket Rocket Lipgloss in Doug and Meltdown makeup remover (both full size), Afterglow glide on cheek tint in Quickie, All nighter long lasting makeup setting spray and Eyeshadow Primer Potion (all deluxe size) were the  generous gift with purchase with a minimum spending of S$120, for the 1st 150 Urban Decay customer at Sephora ION during the special pre-launch event on 1st October.

Urban Decay Book of Shadows  primer potion all nighter spray glow tint pocket rocker gloss melt down makeup remover

I don't have a habit of posting my purchases but Book of Shadows IV is simply too pretty and innovative, excellent value for 16 eyeshadow, full size best selling 24/7 waterproof  liquid liner with deluxe size eye primer and mascara. I love this as much  as my Urban Decay Alice In Wonderland.


Urban Decay Book of Shadows IV from Holiday 2011 Collection retails at S$95 and will be available at all Sephora Stores NOW, while stocks last. Join Urban Decay Facebook and Sephora Singapore Facebook  for more updates!


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