Romantic Swedish Folklore is the inspiration for H&M Conscious collection this fall, proving that sustainability and style are second nature at H&M. Using organic cotton or linen to recycled wool and organic hemp, every piece in the collection is made using more sustainable materials.
Luxuriously embellished feminine silhouette takes centerstage while the embroidered wool coats and pretty lace blouse compliments the floral print dresses and shoes. Printed throw and pillows are some exclusive home decor pieces made from more sustainable materials.
Swedish top model Frida Gustavsson pick out her favourite pieces during the fashion shoot of H&M Conscious Collection, which would be your must gave in your wardrobe this season?
H&M Conscious Collection Fall Winter 2011
H&M Conscious collection will be available in H&M Singapore and selected stores around the world starting on October 6, 2011. Visit H&M.Com Singapore and join H&M Facebook Page.