Elite Model Look 2011 launch at Royal Room started off with a spectacular video showcase of some of Elite’s finest moments and talents. Cruising the sunny shores of Singapore, The Elite Singapore team with presenting sponsor GUESS, will tour Singapore in search of girls aged 14 to 21 to participate in one of the world’s most renowned modelling contests and a platform into the prestigious Elite international modelling agency network as a world-class supermodel.
Ex Elite supermodel and television presenter Philippa Lett, together with fellow Elite Supermodel Bao Ling hosted a media briefing session with Chris Keely, George Sakkalli and Eric Ceret from Elite Models Singapore .
Elite Models partnership with Guess allows candidates to take a picture of themselves in Guess clothing through ‘MiMirror’ which will be streamed to the Elite Model Look 2011 website and their Facebook accounts where they can submit it for entry for the competition. MiMirror are located at Guess stores at Paragon, Marina Bay Sands, Ion Orchard and Ngee Ann City.
The Elite Choice judging panel will include esteemed personalities like Michaela Goddard, President, Elite Model Look and Global Head of Scouting; Elite Singapore management; Blueprint; Sharon Lim, Editor of Elle and a surprise celebrity judge.
As part of Elite’s focus on utilising new technology and social media, Singaporeans will be able to vote for their favourite girl through mobile applications, interactive website portals, the Elite Model website, Facebook and other live online pages.
Elite will select 2 supermodel hopefuls from the 15 finalists in the semi-finals including 2 new category winners – People’s Choice and Face of Blueprint, who will represent Singapore in the Elite international finals held this year in Shanghai and will stand a chance to compete for a contract with Elite Paris and $350,000 in Elite World prize money, an opportunity to follow in the footsteps of top supermodels like Linda Evangelista and Cindy Crawford – big names which Elite has discovered and represented.