14 February 2009


ESTÉE LAUDER New TurboLash All Effects Motion Mascara ~ A WorldWide First Exclusive Gala Launch.
I was extremely excited to be invited for Estée Lauder Great Lash Event of the year ~Best-Dressed Lashes. This was held in conjunction with the Exclusive launch of Estée Lauder New Turbo Lash All Effects Motion Mascara , jointly organized by Female Magazine. The event was held on Valentine’s Day at the ultra luxe Pois Boutique at Paragon with the theme to ‘Best-Dressed Lashes’
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It’s the World’s first ‘turbo charged’ motion auto powered mascara with a vibrating brush, a revolutionary innovation of design and precision engineering, powered by a tiny battery in the mascara cap. Achieve maximum length, curl, volume, separation and non clumpy effect for ever luscious drop dread gorgeous lashes in just 1 coat !
The revolutionary unique Estée Lauder New Turbo Lash All Effects Motion Mascara was launched in mid July 08 and sold exclusively at Saks Fifth Avenue until December before launching worldwide. I'm so excited now that it finally reach Singapore!
Dont you ever wanted to achieve the ideal long luscious lashes of maximum length and volume, defined curl and remarkably separated all at once with a single coat ? Simply Turn on the power and the brush does the rest!
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Estée lauder marketing manager showed us how to create the ultra oomph luscious lashes with the all new Estée Lauder New TurboLash All Effects Motion Mascara .
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Firstly, unclick the mascara tube to ‘turbo charged’ the mascara to activate the power. The gentle vibrating Lash Sonic Brush™ is at 125 micro pulses per second, which vibrate immediately as you unclicks the tube. Put it on yr lashes as you normally would. With a single stoke in an upward motion, the magic wand does all the work for you!
Maximizing lash length, curling the lashes, adding volume and separately your lashes, coating them evenly all in 1 single stoke. Say goodbye to clumpy lashes ! The 125 micro pulses turbo charged motion continuously separates your lashes with a rapid release gel formula consisted jellied water, olive oil and paraffin waxes, which liquefies for application and immediately solidifies upon contact with the lashes.
The result : Ultimately lengthen, curled, great volume and defined separated non clumpy luscious lashes!
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Dress your lashes in Estée Lauder New Turbo Lash All Effects Motion Mascara for a dramatic look for a great evening! Beautiful models wearing the latest Haute couture black gowns from Pois Boutique wore minimal makeup with great emphasis on their lashes.
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Review : New TurboLash All Effects Motion Mascara instantly separates, lengthen, curls, volumize my lashes easily in one single stroke. For more dramatic results ,simply coats yr lashes as many times as you like as it doesn't weight down your lashes and its non clumpy so less smudges ! Moreover, its Fragrance-free and Ophthalmologist-tested great for contact lens wearers like me . Its my new best friend !

Now, you can have everything you ever dreamed of for your lashes-all from one mascara ~ Estée Lauder New Turbo Lash All Effects Motion Mascara to dress your lashes !


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