International denim label Wrangler, one of the three biggest renowned classic American jeans brands with a century of denim heritage has opened its Singapore Flagship Store at ION Orchard, B2-50. The Premium Wrangler Blue Bell Denims alongside with Color Weft Denim Evolution, 3D-Cut Denims, Laser All-Over Print Denim, Water Repellent and Fully Reversible jeans complements the trendy apparel and accessories for both men and women.
The 635 sq ft flagship store is designed with a unique “Edge System”. with denim as the heart and soul of re-engineered, redefined Wrangler and incorporating a denim shrine, jeans wall and an alluring neon logo.
Its strong steel and hard wood influences also strongly portray the adrenalin-filled ruggedness that the brand exudes with Wrangler® Europe providing quality and innovative products using high quality denim, with special attention paid on developing softer fabrics, augmented with high quality rivets, zips, washes, yarn and dying.
Modern and contemporary Wrangler® jeans is distinguishable by seven iconic features - Seven Belt loops, Rodeo Watch Pocket, Flat Rivets, Leather Patch, the Rope Logo, ‘Crows Foot’ W Stitch, Downward Seam and a Fully Felled Outer Seam.
Fall Winter 2011 2012 sees Wrangler new engineered contemporary fits and finishing with cutting-edge technical innovations like Water Repellent and Fully Reversible jeans, with seasoned/heritage feel along with a quality leather patch, alongside with Color Weft Denim Evolution, 3D-Cut Denims and Laser All-Over Print Denim.
Wrangler Color Weft Denim Evolution includes a special inside-facing and surface evolution whereby the color weft evolves from indigo to red, displaying the inside weft color through the rolled-up hem styling, offering different variations washes of blues for men and women.
The specially imported Allover Laser Denim from Europe allows you to laser your own jeans with a specially created bullet pen, or enjoy featured laser printed folk patterns, American maps or USA flag .
3D Innovations, the latest from Wrangler®, include 3D Cut denims, details and graphics to create ergonomic jeans fits on super stretch fabric, maximum comfort and flexibility with special cuts to make your legs look slimmer.
Wrangler® Singapore is also one of the first few stores in the region to house the premium Blue Bell line. Historically known as the “cowboy cut”, this traditional yet contemporary range is exclusively available to Men only, keeping the custom of denims and past fashion collaborations include Hong Kong label, IZZUE.
Wrangler Women Collection start from $49 for t-shirt to $319 knitwear, Wrangler® Mens Collection range from $39 for t-shirt to $319 knitwear and Blue Bell Collection Men Collection from $239 for a shirt to $599 for jeans.
Wrangler Singapore flagship store with signature Mens Blue Bell Jeans, 3D-cut denims, Laser-all-over print denims and Colour weft Evolution as part of its Fall Winter 2011 2012 Collection as well as apparel and accessories for both men and women is located at ION Orchard Unit B2-50.