05 November 2009

ELIZABETH ARDEN PREVAGE DAY ULTRA PROTECTION ANTI-AGING MOISTURIZER PRE-LAUNCH PREVIEW

Elizabeth Arden New Prevage Day Ultra Protection Anti-Aging Moisturizer SPF 30 PA++ would soon be launched in Asia. I felt honored to be one of the few bloggers in Asia to be  invited by Elizabeth Arden for their exclusive pre-launch preview of the latest addition to their award winning prestige Prevage Skin care line.

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As an avid lover of Prevage, i have first tried it when they were launched in 2006 and haven't look back since ! Prevage Face and Prevage Eye are 2 products that i love. Prevage is a treatment that does it all, addressing major anti-aging concerns with proven results.

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Prevage Skin care range have grown from Prevage Face to the Prevage Eye , Prevage Night, Prevage White Concentrated Brightening Serum, exclusively for Asia market, Prevage Body and finally the much awaited Prevage Day Ultra Protection Anti-Aging Moisturizer with SPF 30.

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What is so fantastic about Prevage that its have gone from strength to strength to increase their Prevage line and became the winner of best of beauty and winning several prestige awards.The key factor lies in the secret ingredient ~Idebenone. What is Idebenone ? Ladies familiar with dermalogists and plastic surgeons would have heard about it .
Idebenone is one of the most powerful  and effective proven antioxidants on the market today to protect against anti-aging and for smooth radiant glowly skin. Its actually an bioengineered verison of coenzyme Q10 that have the highest environmental protection factor.
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In partnership with Allergan, Elizabeth Arden created an effective anti-aging formula with Idebenone being the key ingredient, Thiotaine, another potent anti-oxidant that work hand in hand with Idebenone, several UVA and UVB ray absorbers to help protect the skin from skin damaging UV rays and with Shea Butter and Advanced Moisture Complex to moisturize and lock in moisture deep within the surface layers of skin.

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The new Prevage Day Ultra Protection Anti-aging Moisturizer is a powerful skin defender against free radicals, sun , pollution and environmental factors. Prevage Day is the first ever moisturizer with both high level SPF 30 and revolutionary Idebenone , proven as the most powerful and most effective anti-oxidant on the market, with amazing top EPF (Environmental Protection Factor) of 95+ out of 100 !

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Prevage Day Ultra Protection Anti-aging Moisturizer SPF 30 promises and delivers intensely hydrated skin , reduces the appearance of age spots, freckles, fine lines and wrinkles, brighten and even out skin tone and texture, keep us well protected against visible signs of aging and of course sun and environmental pollutions. Its an absolutely amazing product !
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I tested Prevage Day on my hand. The natural color of Idebenone is a pale orange. Just a pea size is all you need for great skin . Gently massage it and within seconds you could see the back of my hand is hydrated immediately, skin is plumped up, looks clearer and more radiant glowly as compared to before application and definitely much smoother !

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Elizabeth Arden have generously sponsored the new Prevage Day Ultra Protection Anti-aging Moisturizer and Prevage Night Cream.  I would review both Prevage Day & Night after 7 days.
Thank you Elizabeth Arden for the invite and a very enjoyable evening.

BROADWAY BENG JIAK LIU LIAN

Broadway Beng at the Esplanade,  a hilarious Singapore cabaret comedy written and performed by Sebastian Tan  and directed by critically-acclaimed film maker Royston Tan opens on 3rd December at Esplanade Theatre Singapore.
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Following the highly successful Broadway Beng (2006), Broadway Beng Returns !(2007) and Broadway Beng ! 3 , Broadway Beng Jiak Liu Lian is the latest brainchild of Sebastian Tan. What does the Queen of England have in common with Broadway Beng ? Which musical will he “Hokkien-nize” and why is Beng  fashion always so ‘orbit ? Be entertained by Broadway Beng’s adventures as  a true  blue Hokkien speaking , Broadway –singing Beng from Ang Swa (Redhill) !
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More glamour, more glitz and more side–splitting laughter as Broadway Beng takes on The Esplanade with his 8 song and dance Chio Buus’ (Beautiful ladies) and “Tok Kong’ Ge-Tai band !
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Ticket prices ranges from $18 to $69, excluding SISTIC fee and enjoy disocunts when you pay by UOB Credit Card or upon presentation of PAssion Card or Senior Citizens’ Discount. For corporate bookings , please call 62780377.

ETUDE HOUSE ~ BEST SELLERS ARE IN

Etude House have replenished the gingko lip and chin mask, charcoal mask, green tea nose pack and collagen hand mask. But no sign of the pearl face mask.

The free gift for every purchase is a fluffy pen, available in pink, yellow, green and blue at ION Orchard.

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