KATE Cosmestic is a popular Japanese brand of pocket friendly makeup for teenage and twenty-something women, a consumer segment closely attuned to fashion. The brand concept was not to follow conventional trends but to propose an ever-evolving, urban collection of cool and sharp makeup items in new colors and types.
The slogan for KATE has stayed the same for more than a decade: “No more rules.” Liberated from fixed rules about makeup, KATE users can apply makeup in styles and colors of their very own. The slogan strikes it right: KATE continues to seize the top share of the self-selection makeup market for young women in Japan.
Kate Japan Makeup Artist, Mr Mikiya Hirai demonstrated on the model the latest Kate Summer 2010 look using the latest collection.
Mr Mikiya first prep the model’s face with Kate Make Up Base UV before applying Covering Concealer For Under Eyes and Lasting High Coverage Powder Foundation.
Next, he applied Kate Designing Eyebrow, a 3 colour eyebrow powder in natural shades gradations for the eyebrows and the bridge of the nose.
Mr Mikiya used Kate latest Brown Collection Eye & Brow Palette (3 eyeshadow shades and 2 eyebrow shades) in BR-1 to create a natural look.
Mr Mikiya applied Kate Powder Gel Liner N in BR-1 on the upper lashline.
Mr Mikiya then applied Kate Mascara Base A and Magicial Long Mascara N.
A tint of liquid rouge N in BE4 and a quick brush of Cheek Color S in OR-1 to complete the natural look.
Kate by Kanebo are available currently at OG Orchard Point, OG People’s Park, OG Albert Complex, All BHG including ALT at The Heeren and Metro Sengkang.
Kanebo also announced that Kate would be available at selected Watsons in Singapore by Mid-July.
and Lunasol will be available at ALL Kanebo Counters by 3rd Quarter.