H&M FALL WINTER 2012 / 2013 FOR LANA DEL REY + JOEL KINNAMAN FOR AUTUMN MEN’S FASHION – PRINT / STORE / FILM / TV CAMPAIGN COLLECTION

H&M Fall Winter 2012 / 2013 collection campaign stars Lana Del Rey singing Blue Velvet in a full-length music film shot by director Johan Renck and the print campaign photographed by Inez van Lamsweerde and Vinoodh Matadin.

Singer Lana Del Rey who shot to fame with her single “Video Games” taken from the multimillion selling album “Born to Die” will be the face and voice of H&M this season.

Lana Del Rey wears H&M pink angora blend sweater, tweed biker jacket,  tweed figure-hugging faux leather trimmed dress with printed leggings for H&M Fall 2012 print campaign and H&M Winter 2013 second print campaign and also in-store will be release at a later date.

For H&M Autumn Winter 2012 / 2013 Menswear Collection, actor Joel Kinnaman of “RoboCop” and US remake of “The Killing” will be the face  for the campaign, filmed by famed video director Jonas Åkerlund.

Joel Kinnaman wears H&M’s autumn collection - grey single-breasted suit with white shirt and tie, autumn classic slim overcoat in navy, green varsity jacket layered over a navy crewneck and denim shirt with corduroy jeans.

“H&M makes it easy for a guy to look great every single day and create a personal style. Their men’s collection always gives me a choice of how I want to dress, whether it be sharp in a suit and polo-neck, or more relaxed in jeans and a tweed jacket. That’s why I’m so happy to be the face of H&M this season”, says Joel Kinnaman.

 hm.com will premiere Lana Del Rey singing “Blue Velvet” in the music video  from September 19 and Joel Kinnaman  film video from October 5th, with edited versions for TV campaign.

H&M Fall Winter 2012 / 2013 collection for Women, Men and Kids consists of tweed coats, leather jackets, dresses, cardigans, angora sweaters, smart white shirts, single-breasted suit, overcoat, jumpers, corduroy trousers, skirts, printed leggings, shoes  and accessories will be available at H&M stores from September 2012, including H&M Singapore located at Orchard Building, H&M USA, around 100 stores H&M worldwide and selected countries on-line. For more information, do visit www.hm.com and H&M FaceBook for more updates.

ELITE MODEL LOOK SINGAPORE 2012 FEMALE / MALE RUNWAY MODELING CONTEST + I-CASTING

Elite Model Look Singapore 2012 Contest for Female and Male models to join one of the world’s most international modelling agency to achieve their dreams starts now! Follow your calling and the chance to join top Supermodels like Gisele Bundchen, Linda Evangelista, Cindy Crawford and Stephanie Seymour in the world of fashion.

Open to new faces to become future top models, Elite Model Look organizes for the 28th consecutive year for girls between 14 and 22 years old to take part where the selected Elite Model Look Winner from 74 countries will compete to secure a 2- year contract with the renowned Elite agency.

For the first time ever, Elite Model Look 2012 is looking for Male Models to take part in the Elite Models Singapore casting in Singapore,  opened to males residing in Singapore.

To take part in Elite Model Look Singapore castings, applicants must be residing in Singapore and meet the minimum age and height requirements.

• Girls : aged between 14 and 22 years old; at least 172cm/5’8” tall
• Boys : aged between 16 and 28 years old; at least 182cm/6’0” tall

Elite Model Management will select 60 contestants (40 female, 20 male)  to compete in the National Casting where 18 contestants (12 female, 6 male) will be in Elite Model Look Singapore Grand Final in November.

Fiona Fussi, Winner of Elite Model Look Singapore 2011 have since strutted down the runway for Audi Fashion Festival 2012 and graced Singapore magazines like Her World and Nylon.

Elite Model Look Singapore 2012 invites applicants to participate through i-Casting online http://www.elitemodellook.com.sg and FaceBook page (https://www.facebook.com/EMLSingapore). Scouting and casting will open at various Singapore shopping malls in October.

PRIMADELI CAKES OFFER 1 FOR 1 PANDAN CHIFFON CAKE / BUTTER / RICH CHOCOLATE SWIRLS MARBLE CAKE - CLASSIC FAMILY FAVOURITES 20TH ANNIVERSARY CELEBRATION OFFERS

PrimaDeli 1-for-1 offer for Pandan Chiffon Cake, family favourites like Rich Chocolate Swirls Marble cake or Butter cake priced at $5.90/$9.50/$9.50 respectively is the perfect indulgence for any occasion to enjoy PrimaDéli premium Classic Cakes.

Enjoy 10% off Hari Raya Goodies till Sunday 19th August or 15% Off Prima Deli Pillow Pineapple Tarts + any cookies.

As part of PrimaDeli’s 20th Anniversary, enjoy  PrimaDéli classics 1-for-1 deal at all Singapore PrimaDéli 38 outlets (except Pomo and Changi Business Park as its closed on Public Holiday) on Monday, 20th August 2012, Limited to 1 set per customer, not valid with other promotions, discounts, vouchers or privilege cards and while stocks lasts and do share this with your friends !

MICHAEL KORS NEW YORK CITY MADISON AVENUE FLAGSHIP LIFESTYLE STORE OPENS + SUMMER 2012 FASHION & ACCESSORIES COLLECTIONS

MICHAEL KORS  fashion  flagship lifestyle store on 667 Madison Avenue, New York City is the largest in the world. The luxurious chic aesthetic duplex facade showcase Michael Kors Spring Summer 2012 handbags, small leather goods, accessories, footwear, watches, eyewear, jewellery, MICHAEL  Michael Kors ready-to-wear collection and fragrance products.

The  light and airy Michael Kor Lifestyle store at 667 Madison Avenue occupies 6,655-square-foot and features clear acrylic display tables, white leather benches, polished stainless steel finishes, mirrored surfaces with large-scale framed artwork and custom fixtures designed for the soaring 22-foot ceilings.

A floor-to-ceiling feature wall incorporates etched glass logos derived from  Michael Kor's iconic handbags with Calacatta marble and macassar wood. Original-content videos from Michael Kors are screened on the 18-foot-high video wall in the stairwell facing the flagship store entrance.

Shop for the glamourous and luxurious Michael Kors Spring Summer 2012 collection Michael for women at the new Lifestyle Flagship Store at Madison Avenue, New York City. Take your pick from the wide range of handbags, accessories, shoes, watches, sunglasses and fragrances stocked and modelled after  the Flagship stores in New York, Beverly Hills, Chicago, London, Milan, Paris, Munich, Istanbul, Seoul, Hong Kong, Dubai, Singapore and Tokyo.

Michael Kors Spring Summer 2012 and the upcoming Fall Winter 2012/2013 Collection is available now at the fashion  flagship lifestyle store on 667 Madison Avenue, New York City. Visit Michael Kors FaceBook Page for latest updates

TYRA BANKS SUPERMODEL IN SINGAPORE FOR ASIA’S NEXT TOP MODEL AT EQUARIUS HOTEL RESORTS WORLD SENTOSA PRESS CONFERENCE

Supermodel Tyra Banks is America’s Next Top Model creator, host and executive producer. In Singapore to support Asia’s Next Top Model new reality fashion programme, Tyra Banks strutted into the ANTM Press Conference held at Equarius Hotel Resorts World Sentosa, yesterday morning for the adapted version produced by Ice.TV group.

Dressed in Carlos Miele bright yellow and grey silk dress and sky-high nude platform heels, Tyra Banks greeted the regional and local press warmly with her dazzling smile.

Tyra shared that girls should be comfortable with their own bodies, and expanding the ideal of beauty and show how women can be different but beautiful in their own way and not be like stick-like models.

Supporting the rise of more Asian models within the modelling industry, Tyra Banks said “it is an absolutely beautiful thing. What I don’t like to see is when models of different races come in and out of fashion. Like, oh, it’s an Asian model moment.  It’s like, you know, Asian people are here forever and not going anywhere. It’s not a moment, it just should be…”

Watch Asia’s Next Top Model, adapted from America’s Next Top Model by Tyra Banks the creator, host and executive producer when it telecast in Singapore and beyond in the November 2012 by ice-TV Group, an Asia based branded engagement company that specialises in conceptualising, developing and producing high quality entertainment around the region.

NIKE + INNOVATIONS SPORT – LUNARGLIDE PLUS 4 RUNNING SHOES / ZOOM SPIKES / FLYKNIT / PRO TURBOSPEED DESIGN TECHNOLOGY SPACE SHOWCASE + RETAIL STORE AT SINGAPORE PERANAKAN PLACE

The Nike + innovation space  showcases  the breakthrough in technology and latest professional sport shoe  designs  like  Nike Flyknit and  Zoom  Spikes as well as athlete wear Pro TurboSpeed, used  in  Track  &  Field  competitions.

Discover  and  interact  with some  of  Nike’s  most  revolutionary  inspiration  meets  innovation performance  products through a multisensory experience and  participate in Nike’s  global  activation  ‘Game  On,  World’  (#gameonworld)  by running on the treadmill at the innovation space. 

Involving Singapore,  Malaysia,  Thailand,  Philippines  and  Indonesia,  the  challenge  will  pit  country  against country in the total miles clocked via Nike+ Running apps, available on iPhone and Android.
 

Runners In Singapore can join Nike Lunar  Run,  the  Youth  Challenge  for  schools,  and  Goddess Night for ladies every Wednesday or register online at www.facebook.com/NikeRunningSG  for  ‘RUN TO GIVE’ where Nike will contribute a pair of shoes to  AG Home for Girls for every  20km  clocked  in  a  day.

NIKE FLYKNIT RACER– Yarns  and  fabric  variations  are  precisely  engineered  and its featherweight at 160g, It s easy to see why it was worn  by  first,  second  and  third  place  athletes  in  the  men’s  marathon  at  the 2011 World Championships. 

NIKE ZOOM SPIKES  - ultra‐light  Nike  Zoom  Superfly  R4  and  Nike  Zoom  Victory Elite  spikes unites superior  fit,  protection  and  Nike’s  dynamic  Flywire  technology to prepare athletes  performance with a focus on speed. 

NIKE PRO TURBOSPEED is the lightest,  fastest  track  uniform  with Nike  AeroSwift  technology based  on  wind  tunnel  data,  it  is  up  to  0.023  seconds  faster  over 100m  achieving maximum  velocity for elite athletes  from  the  USA,  Russia,  Germany and  China for  international  team  competition   

NIKE LUNARGLIDE PLUS 4 MEN & WOMEN RUNNING SHOE with lunarlon cushioning foam support system is ultra light resistant, designed with Nike’s  dynamic  Flywire  technology and works with Nike+ Running  Apps

NIKE ECOSYSTEM includes  Nike+ Basketball,  Nike+  Training  and  Nike+  Kinect  Training, SportWatch  GPS  Powered  by  TomTom,  and  the  Nike+  FuelBand,  Nike+ Sportband,  Nike+ Running  Apps  and  iPod  nano  with  NIKE+ to enable Multi‐sport  users  to access all their training data and globally connected community of sport.

 

“Switch  Head  Island”  is a  commissioned  art installation  that pays tribute to Nike Better World to serve the the needs of  athlete and the  planet at the same time

Thai  artist  Torlarp  Larpjaroensook  aka  Hern features  his  signature  Bestto  Boys,  using solar‐powered  light  for the  ecological  utopia Switch  Head  Island with  used  Nike  footwear,  apparel  and  other  recycled  organic  materials. 

Nike  Cortez  celebrates its 40th anniversary with  40 interpretations  of  the iconic  Nike  Cortez  designed by 40 Southeast Asia artists, designers and personalities from Singapore, Malaysia, Indonesia, Thailand and Philippines.

The Cortez 40/40 is full collection showcase is unique to Singapore and are on display  at Nike + Innovation Space.

 
Selected  Nike Men's and Women running, jogging, basketball, shoes, sport apparel like T-Shirt, singlet, running shorts and innovative  digital products are available for sale at  Nike + Innovation pop‐up store.
 

Discover Nike+  innovation  Space  showcase located  at  Peranakan Place Level 2, 180  Orchard  Road from now till August 12, 11am-10pm. Interact  with Nike’s  inspiration  meets  innovation performance  products like Nike Flyknit,  Zoom  Spikes and Pro TurboSpeed through a multisensory experience and participate in Nike’s  global  activation  ‘Game  On,  World’  (#gameonworld).