THE BODY SHOP iBUTTERFLY ASIA iPHONE APPLICATION SINGAPORE DEBUTS

The Body Shop Singapore iButterfly Asia iPhone application is launched today, coinciding with the ethical beauty brand‘s 35th birthday celebrations.  Up for grabs are The Body Shop product giveaways, good deals and great discount in a paperless coupon entertainment where all 40 The Body Shop® Singapore stores are transformed into virtual aviaries with various types of butterflies flying in the augmented reality sky at your fingertips.

 

The Body Shop iButterfly Asia iPhone application

The fun lies in catching butterflies as each contain a variety of discount coupons, product giveaways and beneficial content. Seen through the iPhone‗s camera viewfinder,  swing the iPhone like a butterfly net, and then put them in a collection. Once users capture their butterflies, they will be able to redeem them for free prizes and great discounts off products at any The Body Shop® outlet. Each butterfly is unique to The Body Shop® brand.

iButterfly Asia can be easily downloaded for free at the App Store to iPhone, iPod touch and iPad (with iOS4.2 and above) for consumers to explore, within 150m radius of the vicinity of any of The Body Shop® stores in Singapore for butterflies - air tags created using augmented reality and location information elements.

 

The smartphone‘s global positioning system (GPS) and their motion sensors are then used to catch‘ the butterflies. Consumers will be able to catch these butterflies using their iPhones and take advantage of iButterfly Asia-exclusive offers, including 10 grand prizes  of $500 worth ofThe Body Shop® products. These special edition butterflies will make appearances throughout the campaign.

 

 

Visit The Body Shop Singapore Website or Follow The Body Shop®  Singapore Facebook from 23rd September  to 16th October for instant updates and how-to information on The Body Shop® 35th Anniversary iButterfly Asia campaign.

SONY TABLET S FEATURE : DESIGN & PERFORMANCE AT YOUR FINGERTIPS

Sony Tablet S is the perfect combination of hardware, content and networking with seamless usability for a high-quality, engaging experience. Running on the Android 3.2 OS, the Sony Tablet S is the world’s first and only Android Honeycomb tablet with a built-in A/V remote control with a 9.4-inch screen, 16/32GB of storage , complete with USB and SD card slot.

 

Sony’s Tablet S features a new unique ergonomic asymmetric design  that shifts the device’s weight closer to your palm, making it feel lighter and more comfortable

Optimised with the Android 3.2 OS (Honeycomb) and driven by the powerful NVIDIA® Tegra™ 2 mobile processor,  Sony Tablet S responds instantly and accurately to every touch, drag, zoom, or twist of the fingers. Loading of information-heavy websites and high touch-responsiveness is a breeze with both Quick touch and Quick view capabilities.

Stay tuned to Sony Tablet S highlights in the upcoming weeks and do check out Sony Singapore FaceBook Page.

BOTTEGA VENETA EAU DE PARFUM – FIRST FRAGRANCE FOR WOMEN

Bottega Veneta, the name synonymous with  quality craftsmanship and renowned signature intrecciato  woven  leather goods have launched its first fragrance for Women. Composed by renowned master perfumer Michel Almairac, the leathery floral chypre fragrance marries the olfactory language of the Venetian countryside - fresh  meadows,  mown  hay,  flowers,  earth and  wood with  the  gentle  richness  of leather crafted by a master artisan, revealing the suppleness and sensuality of Bottega Veneta.

BOTTEGA VENETA EAU DE PARFUM

Bottega Veneta ad campaign portrays striking images of innocence, sensuality and soul of a fragrance was captured by famed photographer Bruce Weber in South Florida, directed by Tomas Maier, creating  a  campaign  that  expresses  the  sensuality,  refinement, individuality and character of the Bottega Veneta fragrance. 

Fronted by Nine  D’Urso, the daughter of French fashion icon Inès de la Fressange and Italian businessman and art dealer Luigi d’Urso, she radiates an elegance and individuality that is completely modern and sensual.

Featuring Bottega Veneta signatures - a brunito cap and collar, an ebano logo and a skin colored leather ribbon clipped with a brunito butterfly, the soft rounded curve bottle with intrecciato texture on the bottom , is by Venetian glasswork and the traditional Italian carafe, designed with an eye for timeless lines and resonant juxtapositions. 

The fragrance collection   consists of  Bottega Veneta EDP 30ml/50ml/100ml   from S$100/S$148/S$179 and Body Lotion 200ml  (S$88) and  Shower Gel 200ml ( S$69).

Bottega Veneta women fragrance retails exclusively at Bottega Veneta Boutiques at ION Orchard, Takashimaya and Marina Bay Sands and Tangs Orchard. Join Bottega Veneta FaceBook Page for the latest updates.

MICHAEL KORS SPRING 2012 RUNWAY FASHION SHOW AT NEW YORK FASHION WEEK

Michael Kors 2012 Spring Collection voyages through rustic Africa in edgy luxe drenched in laid back attitude. Modern  safari inspired prints on distressed cashmere, linen and leather using bold hand dying and patchworks beckons in earthy and warm sunset shades.  Rugged boots, sandals and strappy belts with oversized travel bags symbolised the Afriluxe raw beauty. 

MICHAEL KORS SPRING 2012 RUNWAY FASHION SHOW

Top 5 picks from Michael Kors Spring 2012 Collection

Olive tissue linen tank, olive poplin wind pant, pant cinnamon distressed leather lebombo traveller (Left)

Sage hand dyed linen serape, sage washed cashmere Henley, sage suede short (Right)


Leopard Hand painted Feathered Shift



Impala Python Print Maillot


  
  SIENNA GEORGETTE HAND DYED SCARF DRESS


   
Olive Tie Dye Chiffon Jersey Column

  

Michael Kors 2012 Spring Collection will be available at Michael Kors Singapore Flagship Store at Scotts Square from January 2012. Check out Michael Kors FaceBook Page for latest updates.

BURBERRY PRORSUM SPRING SUMMER 2012 WOMENSWEAR FASHION SHOW LIVE FROM HYDE PARK LONDON #LFW #BURBERRY

BURBERRY PRORSUM is showcasing 2012 Womenswear Spring/Summer show on Burberry.Com LIVE from Hyde Park London, on September 19, 4pm London Time, 11am EST, 8am PST, Singapore Time 11pm. To watch the fashion show anytime, simply visit Burberry.Com

Follow on Twitter #LFW #BURBERRY or Burberry Facebook and Shop on Burberry.Com for coats and accessories immediately after the show. Enjoy !

BURBERRY BODY WOMEN FRAGRANCE WITH ROSIE HUNTINGTON-WHITELEY SINGAPORE LAUNCH

Burberry Body, the brand’s most sensual scent for women to date is more than just a fragrance – a brand launch to be exact. Very British, feminine, timeless, distinctive and effortlessly sensual with the attitude and energy of Burberry iconic trench coat at the heart, it’s the Burberry world translated into a scent, capturing all the modernity and heritage of the British brand today, reflecting the multi-faceted moods, attitudes and expressions that units the Burberry.

Rosie Huntington Whiteley is the first Burberry Body fronting the fragrance’s multimedia ad campaign, directed by Christopher Bailey and shot by Mario Testino. Wearing Burberry rose gold satin trench coat and the scent, it evokes the warmth and sensuality of the fragrance, portraying the different attitudes of the Burberry Body.

Feminine, Iconic and effortlessly sensual with an eclectic combination of refined ingredients of freesia, green absinthe, peach, rose, sandalwood, cashmeran, musk, amber and vanilla, the romantic bouquet  of 50 pink roses in each bottle embodies the  seductively sensual and sophisticated yet delicate, elegant and memorable scent.

The Jewel-like multi-faceted elegant iconic glass bottle with rose gold engraved check is very sensual and luxurious. Rose gold refracts the light and filters the colour throughout the sophisticated bottle while the tactile texture of the packaging reflects the fabric of the iconic Burberry trench coat, akin wrapping the Burberry girl and protecting her from the elements.

“Rosé (Unplugged at Abbey Road for Burberry Body)” the bespoke soundtrack for the Burberry Body TV campaign was recorded by British band The Feeling at Abbey Road studios in London over the summer of 2011 and will be released as a single with an exclusive music video and additional band content in October 2011.

Burberry Body TV ad campaign premiered on Burberry.com and on the You Tube homepage globally in 13 markets. The campaign runs on TV stations in Asia (from September), Europe (from October) and Rest of World (from November)

Burberry Body Fragrance featuring Rosie Huntington Whiteley

Burberry Body Eau de Parfum, Eau de Parfum Intense, Body Milk and Body Oil are launched globally in over 150 markets  including Singapore (China will launch in December 2011). Prices start from S$65 for Body Milk (85ml) or Body Oil to Eau de Parfum  S$96/S$130/S$170 (30ml/60ml/85ml) and Burberry Body Eau de Parfum Intense at S$160/S$215 for  (60ml/85ml).

Burberry Body fragrance is available on Burberry.Com at Burberry Boutiques located at ION Orchard, Marina Bay Sands, Paragon, Ngee Ann City, department stores Burberry fragrance counters located at Tangs, Metro Paragon, Robinsons, Takashimaya and Isetan Scott and Burberry ION Orchard Glass House (from 14th to 20th September). Check out Burberry Face Book Page for more updates.