David Beckham Bodywear debut collection for H&M global launch was held at H&M Flagship store on Regent Street, London last night. David showed the new television commercial, met his fans and signed the collection, a first in a long-term partnership with popular high street label H&M.
H&M David Beckham Bodywear debut collection introduces nine underwear styles for men - comprising of briefs, boxers, vests, T-shirts, pyjamas and long johns, focusing on fit, function, comfort quality and design. The collection aims to be the new classics in mens underwear.
“I am very proud to launch my Bodywear collection for H&M in London. It was amazing to see the product at the instore launch after so many months of development and meet with fans. I loved the pop-up gentleman’s club, which felt both traditional and brand new. It’s the same mix I hope men will find in the Bodywear collection.”
Celebrities friends like Bianca Jagger, Emma Bunton, Suzy Menkes, Jade Parfitt, Jessica Ennis joined David to toast his highly anticipated comfortable underwear collection at a pop-up gentleman´s club at Henry Moore Courtyard, London created especially for the collaboration launch.