LUSH Singapore Shark Savers Soap Not Soup - "I'm FINished" with fins 2013 campaign is designed to create awareness for saving sharks and stem the consumption of shark fin in Singapore, South East Asia and across the globe. 100% of the sale proceeds of Lush Shark Savers Soap will be donated to the FINS campaign.
A non-profit organisation, the Shark Savers Singapore is dedicated to saving sharks through awareness for the “I’m FINished” campaign and education to highlight the depleting shark species around the world.
Soap Not Soup “I’m FINished” with FINS celebrity ambassadors includes Hossan Leong, Cheryl Wee, Yasminne Cheng, Mr. Aaron Wong, Nominated Member of Parliament Mr. Nicholas Fang, Glenn Ong and Robin Leong alongside with almost fifty other personalities seen in evocative black-and-white “I’m FINished” billboards throughout Singapore.
LUSH and Shark Savers “Soap not Soup” features ‘shark fin soap’, with a small cardboard shark fin.
The Lush Shark Savers soap is handmade from Sea Vegetable seaweed to soften your skin while the crust of sea salt gives your body the needed exfoliation to remove unwanted dead skin cells and provides hydration to achieve brightened and glowing skin! The refreshing lime, lavender and seaweed scents will help you to feel rejuvenated and revived.
LUSH Fresh Handmade Cosmetics, fragrances, bath and body products like fizzing bath bombs, bubble bars, scrubs, body lotions, shampoo, conditioner and hair mask are lovingly produced with fresh organic fruit, vegetables and essential oils with little or no preservatives for your everyday care.
Supporting Fair Trade and Community Trade, LUSH products or ingredients are 100 percent vegetarian, 81 percent vegan, 69 percent preservative-free and 44 percent free of wasteful packaging with strict policy against animal testing.
LUSH supported Shark Savers’ campaigns in Hong Kong, the United States, Canada, and Taiwan and has taken Shark Savers’ pledge not to serve any sharks fin dishes at corporate events, promote any shark fin products, or reimburse employees for expenses for sharks fin products at 820 LUSH shops across 50 countries around the globe.
It all starts with every effort from each of us by not consuming shark fin soup. Join Hossan Leong, Cheryl Wee, Jean Danker, Glenn Ong, Yasminne Cheng to take a pledge to save our marine eco-system at www.sharksavers.org/sharkfinsoup. Soap, not Soup to do your part today !
LUSH Singapore store retailing Shark Savers Soap priced at $15 for 100g for "I'm FINished" with fins 2013 campaign with 100% of the sale proceeds initiative is on till 31st January.