Shanghai Tang Spring/Summer 2012 Men and Women Collection -The Rite of The Phoenix is an inspiring tale of re-birth. The mythical legendary phoenix is a symbol of wealth and is known for the transformation of its magical power to rise from the ashes to prosperity.
Featuring Celebrities Lin Chiling and Hu Bing, Shanghai Tang Spring/Summer 2012 campaign was shot by renowned photographer Chen Man, capturing a series of powerful, evocative images of the undying spirit, charm, and economic might of China, a culture that constantly re-invents itself with captivating results.
Shot in and around Beijing, the story begins at the Great Wall Commune, a luxurious resort dramatically set against the backdrop of a remote, untamed section of the ancient Great Wall. Next, Lin Chiling and Hu Bing visits 798 Art District, once a factory complex which has experienced phoenix-like re-birth as a thriving arts hub.
In the Shanghai Tang Spring Summer Ad Campaign finale, Lin Chiling and Hu Bing bittersweet goodbye scene at the train station deciphers China’s dynastic return to a world of luxury and encapsulates the unique contrasts between the astounding development of Modern China and the grand traditions of Ancient China.
Shanghai Tang Spring Summer 2012 Men and Women Collection including apparel, bags and accessories are available exclusively at Shanghai Tang Boutiques located at Takashimaya Shopping Centre, Ngee Ann City, Level 3 Shop 06-07, 391 Orchard Road, Singapore 238872, Raffles City Shopping Centre, Unit #01-28/29, 252 North Bridge Road, Singapore 179103 and The Shoppes @ Marina Bay Sands, Shop B1-12, 10 Bayfront Avenue, Singapore 018956.