30 January 2012


pureDKNY A Drop of Verbena Fragrance Collection is a crisp sparkling citrus fresh Verbena-Basil sophisticated light floral scent, housed in a crystal clear bottle inspired by a raindrop made from sustainable recyclable materials.

More than a fragrance, DKNY partnered with CARE, a leading humanitarian organization to help lift women out of global poverty.

pureDKNY is creating a movement, helping to make an impact  on  improving  the  financial  future  for  women,  one  drop  at  a  time by making  a donation to support CARE’s continent-wide  Access  Africa  program and establish Village Savings and Loans Associations in 39 African countries, with a goal of reaching 30 million people over the next decade and help change lives of women and children through this revolutionary fragrance.

The pureDKNY and CARE partnership first began in 2010 with the launch of pureDKNY Vanilla, where they helped educate Ugandan vanilla farmers through CARE’s savings-led microfinance program. Help  make  a difference, pure and simple.

The new pureDKNY Pure Verbena Scent Spray retails at S$65/S$96/S$132 for EDP 30ml/50ml/100ml, Body Butter/Body Wash 200ml each  $62/S$43 and  Deodorant Spray  $56  exclusively at TANGS
from 27 January 2012  and island wide from 3 February 2012.


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