Unified. Distinctive. One. Introducing ck one Jeans, Underwear and swimwear for men and women. Unified. In the spirit of ck one - the world’s first unisex iconic fragrance – this new, youthful, contemporary lifestyle line of men’s and women’s jeanswear and underwear is sexy, energetic, and cool with spirit of individuality and freedom for young, fashion-conscious consumer.
ck one Underwear includes cotton stretch and microfiber fabrications, with a mix of basics and novelty prints. ck one Jeans centers on a new slouchy slim silhouette which is available in a variety of washes and is complemented by woven and knit pieces for the individualist you.
Supporting the ck one campaign is the multiple digitally integrated platforms - on-line, mobile, print, and outdoor. The global hub of the ck one brand and campaign will be the newly launched ckone.com where consumers can personally experience the brand and learn more about the lifestyle, products, campaign and featured talent.
In addition to the interactive video content featured on the site, ckone.com users will be able to generate their own content and create conversations around that content via social media platforms like Facebook® and Twitter®, making this content viewable and shareable with friends and fans globally.
ck one Jeans and ck one Underwear will be available from Mid March in Calvin Klein Jeans and Calvin Klein Underwear retail stores located at Paragon, Takashimaya, ION Orchard, Isetan Orchard and Tangs.