HADA LABO LAUNCH PREVIEW~ MEDIA INTIMATE SESSION AT TAKUMI TOKYO, MARINA AT KEPPEL BAY SINGAPORE

I was invited to Hada Labo Launch Preview Media Intimate Session at Takumi Tokyo last month. Situated at Keppel Bay, it was an ideal launch pad at the Marina for Hada Labo “One drop locks up an Ocean” Campaign.

ROHTO-Mentholatum, the 121 year old global health and wellness company pharmaceutical company behind Hada Labo will launch 3 full range of Hada Labo products - Super Hyaluronic Acid (SHA) Moisturising, Arbutin Whitening and AHA/BHA Exfoliating.

The Hada Labo Brand Philosophy is “Perfect X Simple”, removing all unnecessary ingredients such as alcohol, color, fragrance and mineral oil that burden your skin. It retains only the finest and most effective ingredients that are beneficial to your skin.

Hada Labo SHA Moisturising Lotion, the most highly raved and embraced by Japanese consumers is finally launching in Singapore market after continuous successful launches and resounding consumer responses from beauty lovers in Korea, Hong Kong, Taiwan, China and Malaysia.

Its effectiveness was testified by Japanese women who bought 7.02 million bottles from Apr 09 to Mar 10, crowned the top-selling cult-product in Japan as #1 bestselling face lotion, selling 1 bottle every 4 seconds!

Besides SHA Moisturising Lotion, Arbutin Lotion (#1 Japan Whitening Lotion) and Arbutin Milk (#1 Japan Whitening Milk) are Hada Labo sales winners.

Mr Takeshi , Technical manager, Business Development & Planning Division from Rohto Pharmaceutical Co. Ltd., Osaka, Japan presented the Philosophy and Values of Hada Labo and the specific ingredients in the 3 key product range.

Mr Takeshi explaining the wonders of Hyaluronic Acid and how the Nano-sized Super Hyaluronic Acid in Hada Labo products works on our skin.

Super Hyaluronic Acid instantly hydrates your skin and helps preserve its optimum moisture balance for all day smoothness. It is proven to have 2X the moisture of normal Hyaluronic Acid, where 1 gram holds up 12 litres of water.

Takeshi also shared with us benefits of B-Arbutin, the core ingredient in Hada Labo Arbutin Whitening range and the exfoliating agents in Hada Labo AHA/BHA Exfoliating Range.

 

Senior Brand Manager explaining the wonders of Hada Labo SHA Moisturing Lotion and Hada Labo girls demonstrating the effective application of Hada Labo Products.

Hydration Experience & Product Exploration

A hydration test was done to show the effectiveness of Hada Labo SHA Moisturing Lotion. Firstly, the hydration level on the back of my hand was measured. Next, Hada Labo SHA Moisturing Lotion was applied and patted onto my skin.

The Result? My hydration level rose from 46.4% to 59.7% ! The results varies with individual and one of the guest’s hydration rose to 92.3 % after application of Hada Labo SHA Moisturing Lotion! Truly Amazing !

Refreshments with delectable Japanese snacks from Takumi Tokyo and Barley Tea.

Hada Labo AHA/BHA Exfoliating Cleansers and Hada Labo SHA Moisturing Lotion

Hada Labo SHA Moisturing Lotion and Multi-Award Winning Product Range from Hada Labo, including Arbutin Lotion (#1 Japan Whitening Lotion) and Arbutin Milk (#1 Japan Whitening Milk).

An enjoyable afternoon with the lovely opportunity to preview and explore the multiple-awards winning products and meeting the affable Senior Management from ROHTO-Mentholatum is a joy to behold.

Rei Shito, the popular Japanese Street Style Photographer who was in Singapore for the Harujuku Pop-Up Store Showcase is Hada Labo Ambassador !

Watch Hada Labo TVC with Rei Shito demonstrating the effective application of #1 Best Seller - Hada Labo SHA Moisturing Lotion.

Hada Labo Super Hyaluronic Acid (SHA) Moisturising Lotion is launched  officially in June, together with the full ranges in Moisturising, Whitening and Exfoliating and available exclusively at Watsons. Check out the Hada Labo Range and Price list.

Sign Up NOW to receive Hada Labo 3 piece sample to experience the goodness ! 

LUNASOL NATURE SUMMER 2010 MAKEUP COLLECTION LAUNCHING AT TAKASHIMAYA

Lunasol 2010 Nature Summer Makeup Collection would be launched at Takashimaya next week. The collection consists of Control Makeup Base with gold earl pigments for nature lustrous radiance, Nature Summer Blue & Nature Summer Beige Eyeshadow Palette, Shining Eyes in Shining Gold and Shining Silver, Full Glamour Lip G in Shiny Beige and Coral Beige,  Full Glamour Gloss N in Shimmering Pink and Shimmering Orange, Modelling Face Colour and Nail Finish in Luster Gold, Blue and Coral.

           

Inspired by sparkling sea and dazzling sandy beaches under the summer sun, Lunasol Nature Summer Blue Palette EX01 with its turquoise and gold is perfect for a refreshing summer look and Nature Summer Beige Palette EX02 with its pink and beige to bring out the femineness in you.

 

Modelling Face colour in 5 colors for a summery look or use individually for a 3-D look. Shining eyes is a water based eye colour that adds a transuclent glow to your eyes. Available in EX06 Shining Gold and EX07 Shining Silver.

Full Glamour Lip G formulated with beauty ingredients to moisturise and add sparkle to your lips in EX01 Shiny Beige and EX02 in Coral Beige. Full Glamour Gloss N blended with polarized pearl pigments in EX12 Shimmering Pink and EX13 Shimmering Orange.

I prefer the lips combo below – Shiny Beige and Shimmering orange, Coral Beige and Shimmering Pink.

Lunasol Nature Summer Collection are expected to arrive on Tuesday or Wednesday at Takashimaya. 250 Lunasol Summer Palettes are available and are expected to be OOS in no time !

GIVENCHY SUMMER 2010 COLLECTION LAUNCH PARTY

Come on down to GIVENCHY Summer 2010 Collection Launch Party this Saturday at Isetan Scotts ! Pick up tips on summer makeup trends and enjoy special buys and promotions !

Simply ring 62350087 to RSVP for the Launch Party !

Have you make your appointment for Givenchy X Beaute Runway Complimentary Makeover Promotion ? Last 2 week to enjoy the complimentary makeover and its a great time to purchase your favourite Givenchy Products at Givenchy Summer Collection Launch Party as there would be special gifts with purchase and lucky draws ! See you there !

TOUCHE™ ELITE GRAPE WINE ANTIOXIDANTPLUS ANTI-AGING TREATMENT FACIAL

I was invited to experience TOUCHE™ Elite latest luxurious Revoluntionary Anti-Aging treatment facial Grape Wine AntiOxidantsPLUS Treatment at the newly open TOUCHE™ Elite at Orchard Hotel Shopping Arcade.

TOUCHE™ Elite Branch Manager, Elaine greeted me with a warm smile and offered me a hot drink upon arrival before ushering me to TOUCHE™ Elite Skin Consultation Room where she understood my lifestyle habits and skincare concerns before doing a skin analysis using TOUCHE™ Elite Advanced Skin Analysis Machine.

My skin was good except for the presence of dead skin cells and some pigmentations. Elaine recommended Grape Wine AntiOxidantsPLUS Treatment with the skin regenerating effects of natural grape wine, advanced Chromo Electric Waves Technology to intensively stimulate collagen, refine skin texture and brighten and improve uneven skin pigmentations. Then my skin would be ready for DNA-RNA Platinum NanoPLUS Treatment to reverse aging and maintaining youthfulness on my next visit.

20% of the multi fruit acid complex from grape wine and fresh pulp helps to gently exfoliate and detoxify the epidermis while the polyphenol nutrients, anti-oxidants and Vitamin C & E makes this a total anti-aging treatment for all. Sounds good !

Rachel, my clinical facial specialist ushered me to the facial room and adjusted the the lights so that it would be more relaxing. Rachel first uses a few drops of aromatherapy oil and rubbed between her palms before letting me inhale the scent when she placed her palms above my face.

Next Rachel gave me an aromatherapy massage, and cleanses my skin before applying Grape Wine AntiOxidantsPLUS to gently exfoliate my skin and detoxify using Lympathic massage techniques. Upon application, there is a slight tingling sensation due to the acidity of the grape wine extracts.

The grape wine and fresh pulp peel made the extractions a breeze as the top layers of dead skin cells were exfoliated. There were no sign of redness !

        

Key active ingredients in Grape Wine AntiOxidantsPLUS Treatment

• Polyphenols – High Antioxidant compounds found in Grape Wine to protect skin from oxidative damage caused by free radicals
• Vitamin C – Antioxidant that efficently defends the skin from free radicals and help to slow down aging actively
• Vitamin E – Natural Antioxidant and skin condition agent primarily to enhance the appearance of dry or damaged skin by reducing flaking and restoring suppleness

Rachel also massaged my eye areas to reduce dark eye circles and improve oxygen circulation.

        

Next, a hydrating serum spray was used to sooth my skin before Rachel applied Chromo Technology w/Electric Waves – a high intensity electric waves penetrating into the skin directly to effectively deep cleanse and unclog impurities and remove aged surface skin crells. Red wavelength of light stimulate and optimize skin’s metabolism and healing and Orange light regenerate and energizes the skin.

 

A hydration mask or an Tri-CollagenPlus Marine Gel mask containing hylauronic acid, Vitamin C and E, grape seed extract, marine and deep sea extracts (depending on your skin condition) is applied as a final step to lock in the goodness of Grape Wine AntioxidantsPLUS Treatment. Rachel finished the soothing treatment with a back and shoulder massage.

Grape Wine AntiOxidantsPLUS Treatment is suitable for ALL Skin types in treating Aging, Dull, Fatigue, stressed or sun-damaged skin and fine lines and wrinkles to achieve accelerated cell metabolism for healthy skin, brighten and improve uneven skin pigmentation, refine skin texture, High antioxidant properties to retard aging process and effectively reduce wrinkles and aging lines

After the Grape Wine AntiOxidantsPLUS Treatment, my skin was exceptionally radiant and luminous instantly in just 1 treatment! My skin felt baby smooth, soft and refined, pores seems smaller and less visible. Highly recommended !

To celebrate the new launch, TOUCHE™ Elite is extending the Wine AntiOxidantsPLUS Treatment at S$175 (Usual Price $350) to ALL Beaute Runway Readers from now to end Jul.

Grape Wine AntiOxidantsPLUS Treatment is available only at TOUCHE™ Elite, located at 442 Orchard Road, Orchard Shopping Arcade #01-13. Please ring 62216612 for appointment and enquires.

L’OREAL PARIS OPEN EYES CHROME INTENSITY BLOGGERS PREVIEW

I attended L’Oreal Open Eyes Chrome Intensity Bloggers Preview Party earlier this month at Fika Swedish Cafe.

The preview started with a presentation of L’Oreal Paris and the New Limited Edition Open Eyes Chrome Intensity Palettes.

The press kit is beautifully boxed and open to reveal a mirror on the left and butterfly concept on the right, complete with 4 pop-up butterflies to represent the 4 palettes.

The Open Eyes Chrome Intensity Palettes are cleverly concealed in the hidden drawer and is removal from the press kit. The design reminds me of Urban Decay’s Alice In Wonderland ShadowBox.

L’Oreal Open Eyes Chrome Intensity consists of 4 limited edition palette – Aquadisiac, Pink Mania, Timeless Green and Magic Amber .

 

Made with pure micro-refined pigments, each shade is intense with high  color payoff and promise to last all day.

Popular L’Oreal 24hour gel liner, Collagen Mascara and L’Oreal lipsticks are other goodies given to the bloggers.

Set Lunch was served and L’Oreal Paris Makeup Artistes did the eye makeover for the bloggers & friends using the latest L’Oreal Open Eyes Chrome Intensity.

It was an enjoyable Saturday afternoon with my beauty babes and I would be reviewing L’Oreal Open Eyes Chrome Intensity Palettes in a separate entry. Stay tuned !

HELLO KITTY FLIP FLOPS ~ JAPANESE MAGAZINE FREEBIE AT KINOKUNIYA

Receive a pair of Hello Kitty Slippers with purchase of Saito Japanese magazine (S$18.20) at Kinokuniya Book Store.

The nautical theme Hello Kitty Slippers looks sweet & summery and since there is 20% OFF for Kinokuniya Members, its quite a good deal at $14.56. But i have too many flip flops already so i didnt purchase it.