Magnum Temptation Hazelnut and Magnum Temptation Fruit are the 2 new flavours with bonbons from The Magnum Temptation range of premium ice cream. An interactive online game, Magnum Pleasure Hunt 2 Across the Globe was also introduced to coincide with the worldwide launch.
The new Magnum Temptation ice cream was officially introduced in Singapore with a contemporary Parisian-themed Magnum Dessert Bar pop-up at ION Square from 12 to 23 May.
Between 25 May to 10 June 2012, indulge in the exclusive Magnum Temptation Dessert Menu, a collaboration with Chef Janice Wong of 2am:dessert bar to create special creations using the new Magnum Temptation Hazelnut Bons Bons and Magnum Temptation Fruit Bons Bons.
Synonymous with indulgent pleasure, the two luxurious new Magnum Temptation Hazelnut with its new syrup-filled chocolate bonbons with hazelnut sauce and caramelised hazelnut pieces in the creamy vanilla ice cream and Magnum Temptation Fruit with bon bon vanilla ice cream, swirled with delicious ‘fruit of the forest’ sauce, enriched with juicy cranberry pieces and dark Ecuador chocolate chunks takes chocolate indulgence to another level for your ice cream experience.
Play the Magnum Pleasure Hunt 2 Across the Globe, an interactive game that follows a Magnum pleasure seeker as she travels through the bustling streets of New York City, float over the romantic Paris skyline and surf the waves of Rio de Janeiro within Bing maps Streetside view interface to seek out the ultimate new Magnum Temptation.
The unveiling of MAGNUM NEW TEMPTATIONS at ION Orchard
Replicating a chic café in Paris complete with AstroTurf and sleek interiors, the Magnum Dessert Bar at ION Square featured a Magnum Dipping Bar.
ION shoppers who spent S$30 in a single receipt redeemed a “naked” Magnum Ice-Creams dipped into the signature smooth Magnum milk or dark chocolate, specially flown in from Belgium, complete with a plethora of premium toppings to choose from coconut, almond and macadamia to pistachio nuts and crunchy honeycomb crumbs, sea salt caramel, chocolate pop rocks and more.
Visitors also unlocked the Magnum mystery chest boxes for the chance to win attractive Magnum prizes like limited edition Magnum collaterals, exquisite treats of the Magnum dessert menu at 2am:dessertbar. Magnum is also the Official Ice Cream for Audi Fashion Festival 2012 and stand a chance to win exclusive tickets to AFF 2012 when you played the Magnum Pleasure Hunt 2 Across the Globe at ION Square Magnum Dessert Bar.
The Magnum Temptation Dessert Menu will be available 2am:dessertbar from 25 May to 10 June 2012 and is located at 21a Lorong Liput, Holland Village. Opening Hours: 6pm to 2am (Mon to Sat) and closed on Sundays. Tel: 6291 9727.
Magnum has pledged to the Rainforest Alliance as the first ice-cream brand to source 100% of its total global cocoa supply from Rainforest Alliance Certified™ farms by 2015, helping approximately 40,000 farmers and their families.
The Magnum Temptation Hazelnut bons bons and Temptation Fruit with bons bons in Impulse Singles are priced at S$4.90 each and Multipacks of 3 at S$13.90 and available at all leading hypermarkets & supermarkets, 7-11, convenience stores, petrol marts, selected mini-marts and provision outlets island-wide.