11 May 2012

FUTURE FASHION NOW X MASTERCARD AT AUDI FASHION FESTIVAL SINGAPORE + GLOBAL DESIGNERS SPRING SUMMER FALL WINTER 2012/2013

Future Fashion Now and MasterCard Worldwide will revolutionize the way fashionistas and trend setters shop as they can pre-order the latest runway designs online while watching the live streaming of Audi Fashion Festival 2012, pay with Mastercard and receive their orders custom-produced for  delivery  between 6 weeks – 4 months, ahead of Pre-Spring 2013 store arrival in November/December.

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Future Fashion Now aka as FFN will feature a Curation Panel headed by its Creative Director Shabnam Melwani-Reis and Tracy Phillips, Project Director of Blueprint to select designer labels from across Asia and the globe.

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For the inaugural FFN MasterCard Worldwide launch, popular Singapore labels alldressedup, Mae Pang, Max Tan and Dzojchen, New York - Timo  Weiland, Jonathan  Simkhai , London – Maria Francesca Pepe, Toronto – Juma, Melbourne - Yeojin  Bae, Berlin - Esther Perbandt, Saena, Seoul Suecomma Bonnie,  Hong Kong – Venna  are featured and FNN will raise  their  profiles  across  the  key  Asian  markets  of  Singapore,  Malaysia,  Indonesia, and Vietnam. 

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Another brownie point is that designers  now can sell  their  designs  online before producing what is demanded by consumers and hence  reduces wastage of resources while increase the  overall  profitability  of  the  labels.
Max Tan Label Future Fashion Now Audi Fashion Festval PARCO

Fashion lovers can anticipate the  Cruise  collection  in May,  and  Spring/Summer  designs from  August  to  October and Accessories  from November to January period while the Fall/ Winter pieces will be featured in February until April. 

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Next in the pipeline is that FFN  will  organize  runway  shows  for  key  seasons, offering selected  MasterCard cardholders  access  to  view  the  collections  up-close  and  meet  the  designers  in  the  third  and fourth quarter. The Spring/Summer 2013 collections (typically in stores from February 2013 onwards) will be available for pre-order in September 2012 via FFN with more designers onboard.
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Visit and Shop at Future Fashion Now with MasterCard Worldwide for the latest runway designs pre-order online while watching Audi Fashion Festival 2012 live streaming, anticipate the Spring Summer 2013 collections from popular Singapore labels alldressedup, Mae Pang, Max Tan and Dzojchen, New York - Timo  Weiland, Jonathan  Simkhai , London – Maria Francesca Pepe, Toronto – Juma, Melbourne - Yeojin  Bae, Berlin - Esther Perbandt, Saena, Seoul -Suecomma Bonnie,  Hong Kong – Venn.


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