02 January 2009


LANCÔME ÔSCILLATION - Vibrating. Infinite. Power Mascara
I was honoured to be the first few privileged beauty enthusiasts, (10 to be exact!) in Singapore to be invited to LANCÔME ÔSCILLATION Vibrating. Infinite. Power Mascara special preview.
The Lancôme Ôscillation Power Mascara Event was proudly organized by CozyCot and presented by Lancome professionals!
I can’t wait to discover the wonders of Lancôme’s Ôscillation Power mascara way before the Singapore launch date in the 2nd quarter of the year !
This wonderful revoluntionary mascara was sold out in a day in USA ! Lancôme Ôscillation Power Mascara with the vibrating mascara wand, hits beauty counters on 31st July 08 with a limited supply and have a waiting list of 21,000 to get theirs only in late October 2008. Wow, seems that if u live in USA, you’ll have to act fast or risk missing out on the biggest beauty gadget of the year !
The first vibrating Power mascara by Lancôme

7000 oscillations per minute (video link)
The Lancôme Brand manager started the presentation with introduction of the highly successful Lancôme group. A world Leader and mascara pioneer, Lancôme had created the world’s first ever vibrating 7000 micro-oscillation mascara to extend, separate and multiply lashes.
The visionary technology of Lancôme’s first micro-oscillation mascara responds to all needs: lengthening, curling, shaping. This master mascara is the ultimate symbol of luxury and high technology. It thus heralds a new era in make-up by opening women's eyes like never before. Perfectly adorned, coated to the very tip, infinitely endless, the lash fringe is better shaped and defined.

Exquisitely easy, the routine of the Power Mascara rapidly becomes a must: mascara application is simplified and controller, for a flawless beautifying effect. Say goodbye to the zigzag motion for successful mascara application.
Simply Press the button and experience a breakthrough sensation in application. In one easy new gesture, stroke the vibrating brush in an upward motion, combined with an exquisitely smooth formula wrap every lash up to 360°. Instantly see a fascinating gaze: lashes appear ultimately extended, remarkably separated, and virtually multiplied in number.
Lina Tok, Lancôme National Makeup artiste demonstrated how easy it is to use the new Lancôme Ôscillation power mascara onto eye lashes to create dramatic and alluring effects.
Lina also shared with us that the lifespan of the Lancôme Ôscillation power mascara is around 180 applications; twice more than the formula contained inside the tube. This works out to approx. 4 month as Lancôme Ôscillation mascara is 8ml compare to the usual 6ml mascara in the market.
Lina and other Lancôme managers came round to give us further advice on how to use an eye lash curler and the Lancôme Ôscillation mascara. They were patient and shared with us other eye makeup tips.
I eagerly waited for my turn to try this revolutionary vibrating mascara. As I am not very good in applying mascara, I cautiously and slowly hold the mascara to my lashes. I pressed the button on top of the mascara and it vibrates. Using an upward motion, I hold it to my lashes and use it like any mascara. Voila ! You can see the immediate volumizing, lengthening and lifting from the first application. Use it twice or more for more dramatic intensifying lashes ! I’m sold! Its worth the price of $68 as one coat is all u need to see the alluring effects.
Lancôme also generously sponsored a lovely goody bag with their best selling skincare trial set.
Thank you Lancome and Cozycot.

Pictures courtesy of Cozy Cot
Be the FIRST in Singapore to experience the wonders of the Lancôme’s Ôscillation mascara!

Lancôme Ôscillation and CozyCot will be organizing a private event to preview the Lancôme Power Mascara, first in Singapore, before it hits the store in April


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