04 September 2011

H&M SINGAPORE ORCHARD BUILDING STORE OPENING - MEDIA PREVIEW + SHOPPING GUIDE


H&M Singapore Store at Orchard Building is THE place to be seen shopping this weekend! Autumn Winter 2011 Collection for Women, Men's, Youth and Kids were stocked in the spanking new 30,000 sq. ft store. Opening its doors for H&M Pre-launch party on Friday evening to local celebrities, media and fashionistas who were among the first to shop at the latest  H&M store in South East Asia, it is a  memorable night in Singapore Fashion Scene affirming its position as the the Top Ten Most fashionable capital in the world at No.8, just 2 notches down from Hong Kong and 1 notch above Tokyo.

H&M Orchard Building Singapore Preview


BeauteRunway was invited to H&M Singapore Pre-launch Media & VIP party on 2nd September, the night before H&M Official Opening on 3rd September, 11am.

The fashion and trendy community indulged in high energy shopping till midnight and emptying racks of H&M Collection. United for their love for H&M, celebrities, designers, socialites,  stylists and fashionistas were seen at H&M Singapore.  The list include Dick Lee, Julian Hee, Keith Png, Wykidd Song, Clarence Lee, Nat Ho, Paul Foster, Hossan Leong, Trey Wong, Sing Shi Xin Hui, Lum May Yee, Phyllis Quek, Carole Lin, Dawn Yeoh, Joi Chua, Patricia Mok, Charmaine Harn, Anita Kapoor, Denise Keller, Andrea Savage, Christabel Campbell, Genecia Luo, Ginette Chittick and Dawn Yang.


                               H&M Autumn 2011 Women Jacket and Skirt SingaporeH&M Autumn 2011 Singapore Men Jacket Shirt Pants

Spanning across three levels, the bright airy store is filled with fashion staples and accessories for everyone to take you from relaxing days to glamorous evenings with H&M Autumn /Winter 2011 2012 Collection.


H&M Ladies and Accessories – Level 1 
H&M Autumn Winter 2011/2012 women´s collection is an epitome elegant of  simplicity, modernity and style with  well composed loose and lean silhouette of warm browns, camel, muted jewel tones and cream  for cool confidence in distinguished  influence from 70’s Tweeds, florals, paisley, silk and brocade.  Leather accessories and a quirky basics complete the fall look.

H&M Singapore Orchard Fall Winter 2011 2012 collectionH&M Singapore fall collectionH&M Singapore women collection
                  H&M Singapore Women Dresses, blazers, bags, skirts and topsH&M Singapore Dresses shorts sweaterr shirt bootsH&M Singapore collection

Mind boggling selection of H&M Bags, clutches, shoes, belts, hats, gloves, scarves and accessories. The selection is huge compared to other high street labels.


H&M Leather Shoes, boots, bags, clutch, cuffs, shirts, dresses
H&M ladies singapore
H&M Singapore Accessories earrings necklaces bracelet


H&M Level 1 is BeauteRunway’s favourite  !

                         H&M BEAUTERUNWAYH&M Singapore store locator


H&M Ladies Divided and  Lingerie – Level 2


Divided is a youth orientated fun and trendy line for both guys and gals, including a full collection of accessories. Divided for guys is on Level 3.

H&M Singapore Fashion Divided womenH&M Singapore lingerie

Pretty basics including tops, skirts, shorts, shoes and accessories.

H&M singapore divided youth lades

H&M Ladies jeans – extensive cuts, colors and designs.

H&M Singapore Jeans ladies

H&M Divided Accessories, Hats, belts and shoes !

H&M Singapore accessories hats belts shoes


H&M Men & H&M Kids – Level 3


H&M Autumn Winter 2011/2012 Men Collection is a contrast with its clean, sharp, urban attitude combinations and creation of personal style with indispensible fashion essential  seasonal fashion colours and must haves  with classic favourites .

H&M Mens Singapore

H&M Faux leather Jacket for Men S$99.90 – My favourite !

H&M Faux leather jacket Singapore

H&M Divided Mens casual wear collection from S$5.90

H&M Singapore Men's jeans, t shirt, sweater, shirts, caps, shoes

Men’s Skinny jeans to relaxed fit from S$59.90

H&M Singapore Jeans

Complete your  H&M look with accessories from hats to gloves, bags and shoes to boxer shorts and socks.

H&M Singapore Mens accessories

On the same level, explore H&M Children and Baby Collection for boys and girls including Hello Kitty bags and accessories with prices starting from S$3.90 !


H&M Singapore Hello kitty

H&M Fall Winter 2011 2012 Kids Collection on the 3rd Floor

H&M Children SingaporeH&M Singapore Baby Section H&M Kids
H&M Singapore Store interior

BeauteRunway shopped for 4 solid hours of serious shopping across H&M 3 levels on Friday night and  my final H&M dresses and accessories purchases.

I have been shopping at H&M Paris and London for the past decade and having H&M Singapore is exciting as locals do not have to travel far for their H&M Collection which are known to be fashionable and affordable.
                                           H&M Singapore Hello Kitty Orchard BuildingH&M Orchard Building Singapore BeauteRunway

Phenomenal queues snaked from H&M Orchard building as early as 12 noon on 2nd September as H&M fans queued up to be among the first to shop at H&M on 3rd September, 11am. The 1st 5 fans in the queue were rewarded with H&M gift card (S$250), next 10 (S$100) and the subsequent 300 fans (S$20) and limited edition umbrellas.

H&M.COM Singapore Fashion never sleep !

H&M Singapore is located at  Orchard Building, No. 1 Grange Road opposite Mandarin Hotel Singapore and Cineleisure and diagonally across The Heeren.  H&M is open daily from 10am to 10pm.

Visit H&M.Com Singapore and join H&M Facebook Page. Do share with your friends and join BEAUTERUNWAY for more fashion and beauty updates ! Have a wonderful weekend !

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