23 March 2016

H&M 2016 Conscious Exclusive Collection | Palais du Louvre, Paris Fashion Forward exhibition in Musée des Arts Décoratifs


H&M Conscious Collection 2016 Exclusive edition is sophisticated and artistic with inspirations from Musée des Arts Décoratifs in Palais du Louvre, Paris Haute Couture treasury fashion key statement pieces from the last three centuries.  Julia Restoin Roitfeld is the face for H&M Musée des Arts Décoratifs 2016 Spring Summer Conscious Exclusive Collection of contemporary French painterly artistic designs with historic charm for H&M greenest and most glamorous collection.


Ann-Sofie Johansson, Creative Advisor at H&M shared that H&M Conscious 2016 collection is a layering of references, shapes and textures topped off by intensely decorative accessories and deco-inspired bijoux”


H&M 2016 Conscious  Spring Summer exclusive Collection consists of curated fluid elegant silhouette and alternates between delicate dresses, arty kaftans and sculpted skirts. 



Prints add a dash of colours and surprise, transforming dresses into trompe l'oeil paintings or sculptures reminiscent of the artistic paintings in Paris Palais du Louvre.



H&M Conscious Collection 2016 long ball gown with a plunge neckline features a marble draping print while  a fluid dress is adorned with a hint of Botticelli's Three Graces primavera.



Short dresses and painter blouses ooze nonchalant sophistication, creating an electric and eclectic short-circuit between present and past.


Made with  innovative sustainable materials like organic silk, hemp, recycled linen and Tencel® blends, H&M Conscious Collection 2016 uses ornate embellishments including beautiful beads and rhinestones made from recycled glass. 



H&M is the first fashion company to use Denimite, a material made out of recycled worn-out denim for this eco friendly collection.


“One of my favourite pieces from the collection is the mini asymmetric dress that was inspired by a painting by Gustave Moreau. I love the mix of a conscious, sustainable fabric and an old painting. It’s great to be able to have sustainable clothes that still look red carpet-ready,” says Julia Restoin Roitfeld, fashion director, model and the face of the H&M campaign.



H&M wedding dresses from Conscious Collection 2016 Spring Summer are dreamy designs of lightness and embellishment on sustainable conscious organic lace and cotton for beautiful brides.


H&M Conscious  2016 Exclusive Collection will be launched at Musée des Arts Décoratifs Fashion Forward - 300 years of Fashion opening exhibition at Palais du Louvre, Paris with Chief Curator Pamela Golbin and Hollywood A-listers celebrities wearing H&M eco friendly design red carpet ready collection. 




H&M Spring Summer Conscious Collection 2016 is available in 180 H&M stores worldwide and H&M online shop from April 7. For more information on H&M Conscious, do visit www.hm.com/conscious and H&M FaceBook for more updates.

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