The new Magnum Temptation ice cream was officially introduced in Singapore with a contemporary Parisian-themed Magnum Dessert Bar pop-up at ION Square from 12 to 23 May.
Play the Magnum Pleasure Hunt 2 Across the Globe, an interactive game that follows a Magnum pleasure seeker as she travels through the bustling streets of New York City, float over the romantic Paris skyline and surf the waves of Rio de Janeiro within Bing maps Streetside view interface to seek out the ultimate new Magnum Temptation.
The unveiling of MAGNUM NEW TEMPTATIONS at ION Orchard
Replicating a chic café in Paris complete with AstroTurf and sleek interiors, the Magnum Dessert Bar at ION Square featured a Magnum Dipping Bar.
Magnum has pledged to the Rainforest Alliance as the first ice-cream brand to source 100% of its total global cocoa supply from Rainforest Alliance Certified™ farms by 2015, helping approximately 40,000 farmers and their families.