Shanghai Tang, the contemporary Chinese chic label new Shanghai Tang Mansion Flagship Store in Hong Kong will open in April 2012.
Last October, Shanghai Tang Loft operated on the 6th floor of Pedder Building in Central, Hong Kong. Then Shanghai Tang blew us away with the magnificent Shanghai Tang Mongolian Village complete with beautiful Mongolian Ger tents at Central Pier 4 for the festive season.
This Spring, Shanghai Tang continues its innovative concepts and rolled out a two-part teaser video campaign, "From Pedder to..." with exclusive preview for its Facebook fans, in celebration of the new Shanghai Tang Mansion flagship launch.
Twelve gorgeous ladies dressed in the latest Shanghai Tang signature green knot silk crepe dress from the Spring Summer 2012 collection departed from Pedder Building and strutted across the bustling streets of The Central, Hong Kong, with curious onlookers snapping pictures and creating a definitely buzz.
Viewers were prompted to guess the new flagship location and enter a prize draw if they have answered correctly, to win a gift from Shanghai Tang’s Imperial Table collection of fine tableware and glassware with Dragon motif.
Visit Shanghai Tang’s Facebook page www.facebook.com/shanghaitang or Watch the video here: http://www.youtube.com/shanghaitang now.
Part two of the video will be shown on March 15, revealing the location of the highly anticipated new Shanghai Tang Mansion, which will open in April, 2012.
Shanghai Tang Spring Summer 2012 Men and Women Collection are currently available exclusively at seven existing retail locations in Hong Kong, as well as the online store at www.shanghaitang.com.