02 February 2012

P&G BEAUTY DEBATE TRENDS AND SCIENCE FORECAST 2012 WITH OLAY / PANTENE / WELLA / HEAD & SHOULDERS


P&G  Beauty  &  Grooming is an annual  visionary  Beauty  Debate providing an insight with company’s  leading scientists  and  world renowned lifestyle  trend  experts  with  top  minds  in  the industry to discuss the beauty vision for the future.

p&G Beauty Forum

Held for the first time here in Singapore at Capella Hotel Sentosa, the regional symposium were held at some of the most iconic cities, including Kerala (India), Bali (Indonesia) and Beijing (China).

Guests embarked on a 360-degree journey of P&G latest innovations and heritage in beauty and grooming with world-class experts collaborations to understand beauty, fashion and  technology  trends, tracing the pulse and path of future trends to use technologies to influence and shape the beauty and fashion industries to cater for future needs.

Maggie Cheung Olay Ambassador P&G Beauty Debate 2012 Singapore with Marie, Ellie Xie, Vince Hudson Rahul Asthana at Capella Hotel Sentosa

Helmed  by  P&G’s  leading  scientists  –  Dr  Steve  Shiel,  Director,  Scientific Communications; Dr  Rene Rust, Principal Scientist, head & shoulders;  Laís  Koelle, Hair care  Scientist, Scientific Communications, and David Khoo,  Senior  Skincare Scientist,  Olay, the discussion also focused on   ‘Supermodel Me’ where the concept of ‘holistic modelling’ represent the next wave of innovation through sophisticated scientific research to create innovative high performance beauty and grooming packaged products to transform an individual.

  Wella Trends Forecasts 2012 Blaze Celeste Grace Roxy  Josh Wood and Eugene Souleiman P&G Beauty Debate Singapore Capella Hotel

Celebrity stylists Eugene Souleiman and Josh Wood, Global Creative Directors for Wella Professionals are  two  of  the  most  influential  hair  stylists  and  trendsetters.  The Spring Summer 2012 trends  were brought to  life  into  beauty  looks  for  the  season at the beauty debate.

Wella  Professionals Trends Forecast 2012  Josh Wood and Eugene Souleiman Color,  Care  and Styling P&G Beauty Debate Singapore

This  Spring/Summer,  four  trends  -  Visible  Aura,  Sand  Dunes,  Beauty Graffiti, and Tango were revealed, each with its own distinct mood  and  personality.

Wella Trends Spring Summer 2012 Visible  Aura Sand Dunes Beauty Graffiti Tango P&G beauty Debate Capella Sentosa Daniel Boey

A  multi-sensorial  evening  trend  show  curated  by acclaimed  fashion  director  Daniel  Boey with 12  models  and  outfits  set  against larger-than-life elaborate sets were showcased, creating a sensorial smorgasbord of vivid colours and looks for 2012.

Pantene Hair  Health  Roundtable  Pro V Innovation - total damage care treatments P&G Beauty Debate 2012 Singapore Sentosa Capella Hotel

Pantene’s first-ever  Hair  Health  Roundtable  helmed by  industry  luminaries  including  Dr  Sotaro  Kurata,  Executive  Director  of  the  Japan Society  of  Clinical  Hair  Restoration;  Dr  Sandeep  Sattur,  a  Hair  Restorative  &  Plastic Surgeon  and  Sherry  Tipravee  Poochai,  hairstylist  and  owner  of  The Libertish  Salon Café,  unveiled  the  latest  consumer  insights  on  hair  health  and  its  newest  Pro-V innovations. 

At Wella  Professionals, Global Creative Directors, Josh Wood and Eugene Souleiman.  sparked  off  a  new  dialogue  for  the  world  of  Color,  Care  and Styling.

Wella  Professionals, Global Creative Directors, Josh Wood and Eugene Souleiman Color,  Care  and Styling P&G Beauty Debate 2012

In  celebration  of  its  rich  50-year  heritage,  Head  &  Shoulders haircare traced the brand’s impact on society, science and style with the evolution scalp care products.


P&G Beauty Debate 2012 Dr  Rene Rust, Principal Scientist, head & shoulders 50-year  heritage, brand’s impact on society, science and style with the evolution scalp health
 
Olay’s latest innovations grounded in advanced cell care ended the three-day  symposium in grandeur,  with  a  special  guest  appearance  by  international  award-winning  actress  Maggie  Cheung  –  in  Singapore  for  the  first  time  as  Olay’s ambassador.

MAGGIE CHEUNG SINGAPORE OLAY REGENERIST  White Radiance, total effects OLAY AMBASSADOR AT CAPELLA HOTEL SENTOSA w

P&G Beauty & Grooming Beauty brands - Olay, Pantene, Head & Shoulders are available at all Watsons, Guardians and leading department stores and supermarkets. Wella Professional hair care are available at selected Professional hair salons.

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