02 May 2011


BEAUTERUNWAY was invited to Audi Fashion Festival 2011 Driving Imagination Press Conference preview held at 72-13 Mohamed Sultan, Singapore. Audi Fashion Festival Director Tjin Lee and Festival Chairman Dick Lee together with Managing Director of Audi Singapore Mr Reinhold Carl gave us an insight to Audi Fashion Festival 2011. Audi and fashion are a perfect match in terms of "innovation, technology and progression."

Audi Fashion Festival Director Tjin LeeAudi Singapore Mr Reinhold CarlAudi Fashion Festival Chairman Dick Lee

Aptly named "Driving Imagination", gracing the the Audi Fashion Festival (AFF) 2011 opening show is Missoni renowned for its distinctive patterns and flattering knits with its Autumn/Winter 2011 collection, together with 3 generations of the Missoni family - the brand's founder Rosita, daughter and creative director Angela and granddaughter, Margherita, the label's muse.

Audi Fashion Festival Press Conference Preview 2011

Antonio Berardi whose celebrity clientele includes Megan Fox, Sarah Jessica Parker, Jessica Alba and personal friend, Victoria Beckham will showcase his collection. Tiffany & Co. will partner The Link Boutique’s Vera Wang gowns to showcase its exquisite jewellery. Singapore-born Prabal Gurung will be presenting his highly-acclaimed collection with Atelier Swarovski by Prabal Gurung. alldressedup and RAOUL, Singapore homegrown international labels will present their Autumn/Winter 2011 Collection while Greyhound Original from Bangkok show its easy to wear designs.

Audi Fashion Festival 2011 Press Conference Preview Singapore

Closing the AFF is Emanuel Ungaro Autumn/Winter 2011 collection, presented by its new creative director Giles Deacon who was the "Best New Designer" at the British Fashion Awards in 2004 and was recently named "British fashion's most feted designer" in The Guardian.

Audi A1, the latest addition from Audi with distinctive and sporty ergonomic design with 1.4 TFSI engine and sleek interior feature was unveiled to the media by Mr Reinhold Carl  with the models. 

Audi Fashion Festival Singapore 2011 have seven show days from 13th to 19th May at  Tent @ Orchard. Tickets will be available on sale to the public at all Sistic counters.


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